Studio Sherpas Podcast



Running any type of creative firm is exhausting. It can feel like your business is taking over everything, erasing any chance for a life outside of work. But it doesn't have to be that way. We believe you can make great things, turn a profit AND live life true to your values. It just means actively planning your own route and climbing to a different level. The Studio Sherpas podcast will help guide you there. As business owners of creative companies and studios, we face many challenges - most importantly: how to constantly create, while staying inspired, at the same time running a business that can support our lives and families - and maybe even build a business that can surpass us - one that is sustainable and one that allows us to focus on our craft / product instead of constantly managing people and processes which most of the time just sucks the life out of us. We are building a community of like-minded business owners that are sick of being bogged down, overwhelmed and even paralyzed because there are so many decisions to make - all the while, our business isnt growing at the rate we want it to and were not charging what the work is truly worth and were not even sure if the business is profitable anymore. Or if it ever was to begin with.If you need solid ideas, resources, encouragement, and energy to help take your business from basecamp to the mountaintop, let Studio Sherpas guide the way.


  • 178: How to Make Recurring Revenue With Course Creator Partnerships w/ Ryan Koral

    178: How to Make Recurring Revenue With Course Creator Partnerships w/ Ryan Koral

    25/05/2020 Duración: 35min

    Imagine going to sleep at night and waking up in the morning with more money. Stick with me on this one, because this is something that’s within your grasp as a filmmaker and producer. For the past three years, my studio has been doing it. Today, I’m sharing our strategy for you to use too! Creating content for course creators opens up some great opportunities for passive income. There’s a lot of upfront work to be sure. Finding the right partners, collaborating, and creating content and marketing it takes time. But once that’s done, we get to sit back and let our share of the revenue come in. What you offer can go far beyond just creating the content. Helping your partners with services like building out a website, managing ads, creating marketing emails, and more lets you add value that will pay you back many times over. In fact, this has been so successful that it’s become the major focus of my business.  Are there roadblocks stopping you from being a course creator? Let’s work through them together in the

  • 177: Why The Time To Start Is Now w/ David Burkus

    177: Why The Time To Start Is Now w/ David Burkus

    18/05/2020 Duración: 52min

    Balancing your creativity and your business is a challenge. But prioritizing the parts that fulfill you the most won’t just be good for you, it will benefit your business too. Inevitably, this will foster a sense of purpose for your business that will lead to meaningful connections and projects. David Burkus is a skilled researcher and an inspiring communicator. His award-winning books have been translated into more than a dozen languages, and his TED Talk has been viewed over 2 million times. By making cutting-edge organizational research accessible and applicable, David pushes audiences to reconsider how they work both individually and in teams. This way, they unlock the methods top performers use to thrive at work and in life. In this episode, David and I talk about how the right time to start any endeavor is now. Waiting for the time to be perfect means waiting forever. We both started lots of projects before we had it perfected. Some of our early works were really abysmal compared to where we are now. Bu

  • 176: Why You Are Not A Finished Product w/ Dr. Benjamin Hardy

    176: Why You Are Not A Finished Product w/ Dr. Benjamin Hardy

    11/05/2020 Duración: 53min

    At some point, we all end up in a situation that forces us to do far more than we ever thought possible. We’re changing all the time and pushed to new heights. I’m not the person I was before and you aren’t either. Today, I’m talking with someone who understands as well as anyone how none of us are ever the finished product of ourselves. Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, and many others. He was the number one writer in the world on from 2015 to 2018. Ben and I chat about human potential throughout this conversation. It is usually a lot greater than we think. It’s situations that lead to greatness. That’s why Ben suggests that we all actively create situations that force us to bring out our strengths. This involves actively cutting out elements that derail us and seeking out the right kind of challenges. Roadblocks are a common afflictio

  • 175: Webinar Replay: The Art Of The Business Pivot

    175: Webinar Replay: The Art Of The Business Pivot

    04/05/2020 Duración: 01h14min

    A couple of weeks ago, three other studio owners and I ran a live webinar. Travis Hull, Doug Darling, and Wes Wages are part of the Studio Sherpas community and have their own successful studios. I was thrilled to join them so they could share their insights and wisdom with all of you. If you didn’t make it to the webinar, or just want to hear it all again, this episode is for you. Crises contain within them opportunities. We discuss how we are pivoting our businesses so that we emerge from the current situation stronger than before. Everyone has the capacity to help others in one way or another. We can reach out and be of service in new ways. As more brands are shifting to digital content, video makers are well-positioned to show them how it’s done. It may feel natural to worry just about the money right now. We talk about how this is counter-productive. By keeping customer service and your clients as your priority, you’ll better position your business to thrive in the long run. It’s important to remember th

  • 174: Finding The Right Clients For You w/ David Meltzer

    174: Finding The Right Clients For You w/ David Meltzer

    27/04/2020 Duración: 26min

    Everyone you ever interact with will have an impact on you. That includes your clients. People have energy and that energy is contagious. If you’ve ever worked with difficult clients you know what I mean. They affect how you feel. The same is true for great clients. So are you seeking out the right clients for you? David Meltzer is the co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment, which was the inspiration for the movie Jerry Maguire. He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, “Elevator Pitch”, and host of the top entrepreneur podcast, The Playbook. His newest book, Game-Time Decision Making, was a #1 new release.  David’s life story involves committing to pursuing your potential and seeing where that takes you. He’s learned a lot of important lessons along the way. This includes putting in the effort where it will actually pay off r

  • 173: Cultivating Helpful Habits For Long Term Success w/ Dr. Sherry Walling

    173: Cultivating Helpful Habits For Long Term Success w/ Dr. Sherry Walling

    20/04/2020 Duración: 51min

    Are you wasting precious time in your work as a business owner? Sometimes, even often, we get tired, distracted, or disconnected. Not taking care of our mental health as creatives often lead to wasted time, as well as many other issues. Today’s guest helps people like you and I find a place of tranquility and perspective so that their personal and professional life can thrive. Dr. Sherry Walling helps smart people do hard things. She works with leaders and entrepreneurs to tackle the common and uncommon challenges that go along with the pursuit of an extraordinary life. As a clinical psychologist, speaker, yoga teacher, podcaster, entrepreneur, and best-selling author, she draws from her professional expertise as well as her personal experience. Her best-selling book, The Entrepreneur’s Guide to Keeping Your Shit Together, combines the insight and warmth of a therapist with the truth-telling mirth of someone who has been there. Today, we’re talking about cultivating helpful habits. Sherry tells us why we can’

  • 172: Why Perfectionism Is A Roadblock To Success w/ Ryan Koral

    172: Why Perfectionism Is A Roadblock To Success w/ Ryan Koral

    13/04/2020 Duración: 27min

    If you’re anything me, you have tons of great ideas that just never get off the ground. This is a common affliction of the entrepreneurial type. The source of this lack of action isn’t that it’s unfeasible or that you lack the skills to make it happen. It’s perfectionism. For me, I’ve had this idea for a webinar for two years. The reason why it hasn’t happened yet is that I’ve wanted it to be perfect. I wanted it to have the best graphics, the perfect font, etc. By getting caught up in wanting every detail to be perfect, I became the architect of my own roadblocks. I’ve discovered that clients are often far more impressed with my work than I am. By striving for what is perfect for you, you may be overlooking what your client actually wants. That quest for perfection can lead to lost time and profits. Instead, identify what your clients needs and wants, and shoot for that. Try sharing your ideas, plans, and deadlines. I’ve found that this builds a sense of accountability. That, in turn, leads to action and hel

  • 171: Conquer Your Limiting Beliefs Starting Now w/ Megan Rafuse

    171: Conquer Your Limiting Beliefs Starting Now w/ Megan Rafuse

    06/04/2020 Duración: 55min

    It’s times like these that cause us to question everything. Anxiety and uncertainty are creativity and self-esteem killers. But it’s important to remember that you’re more than these fears. Today’s guest has some great advice on maintaining a good mindset and creating clarity even as nothing around you makes sense anymore. Megan Rafuse is a co-founder at Shift Collab. She is a mental health innovator focused on helping ambitious leaders believe they are enough as they are. As a therapist and entrepreneur, she works with executives, creatives, athletes, and young leaders to examine their limiting beliefs, challenge their inner imposter voice, and help them build confidence to share their struggles openly. It’s actually very common for leaders to think that they aren’t good enough. Megan discusses the source of these limiting beliefs. It often comes from a gap in how you view yourself and how others see you. Megan gives some great advice for overcoming this gap in perception. Mostly it comes from recognizing th

  • 170: Your Companys Culture  Why It Matters w/ Michel Falcon

    170: Your Company's Culture & Why It Matters w/ Michel Falcon

    30/03/2020 Duración: 38min

    Culture is so crucial to any business. Are you overlooking it? Don’t feel bad. Many do. It’s not enough to make outstanding videos for your clients. You need to have a well-developed company culture or you’ll fall short every time. However, it’s not too late to start building your culture today. Michel Falcon is a hospitality entrepreneur, keynote speaker, and author. He focuses on customer experience, employee engagement, and company culture strategies to grow a business. Like me, Michel is passionate about building a great company culture. There is no one-size-fits-all solution to this. It has to be specific to your business. But a common purpose of serving your people and clients is crucial. Most of all, it has to more than just about making money. Michel explains how micro customer experiences will change the way you do business. Simply put, this is a small, memorable, and affordable gesture that will resonate with your customers for years. Every single company can make use of this. Best of all, these sma

  • 169: Lessons Learned From Niching Down w/ Mark Skala

    169: Lessons Learned From Niching Down w/ Mark Skala

    23/03/2020 Duración: 48min

    Every entrepreneur, really every person, has had feelings of self-doubt. This often rears its ugly head in the form of imposter syndrome. To succeed, you need to get past these feelings. Often, leaning on the support of others reveals your potential you may have been blind to all along. Mark Skala is the founder and creative director for Skalawag Productions, a food and beverage production company that helps clients deliver high-quality consistent content for all areas of their brand. He’s also a Studio Sherpas student and a very good friend of mine. Mark shares the lessons he’s learned while getting into a very specific niche. Through trial, error, and experimentation, he found that he can shoot what he loves and build a company around that. Refining a sales process was a big part of this and Mark explains how he put that into action. One thing Mark had to learn to overcome was imposter syndrome. This is something that I think we’ve all dealt with at some point. Mark found that focusing on the successes and

  • 168: How To Stop Attracting Cheapskate Clients w/ Ryan Koral

    168: How To Stop Attracting Cheapskate Clients w/ Ryan Koral

    16/03/2020 Duración: 24min

    In this solo unscripted episode, I want to answer one question for you. How do you stop attracting cheapskate clients? We’ve all been in a situation where a potential client doesn’t want to pay enough. Yet, knowing your value will help you choose the right people to work with. To give you some context into how I learned these valuable lessons, I describe my first ever jobs as a filmmaker. There were some hard lessons learned, but now I know what my value is. Since this realization, my encounters with low-balling clients have become rare. Being able to deal with cheapskate clients means knowing how much your business actually costs. There is a minimum cost involved in everything. When you take a job that doesn’t exceed what it costs to run your business, you are cutting off opportunities to actually turn a profit. Often, avoiding low paying clients takes doing the work needed to find high paying ones. You have to get out there and network with the people with the right budgets who value what you do. Have you e

  • 167: The Mindset Change To Find Your Passion Again w/ Natalie Fava

    167: The Mindset Change To Find Your Passion Again w/ Natalie Fava

    09/03/2020 Duración: 52min

    Have you ever been on the verge of calling it quits as a video business owner? My guest today knows just what that feels like. It was a mindset change that led her to find the focus and passion that she needed to become an incredibly successful filmmaker. If you feel ready to throw in the towel, you have to listen to this! Natalie Fava is an independent filmmaker and entrepreneur on a quest to portray the magic of real life. She is the owner and lead filmmaker behind Wonderscope Cinema. For eleven years, Natalie’s innate understanding of how to connect humans to one another through emotionally charged, thoughtfully produced content, has led her to capture music festivals and live sessions across the US and UK and film weddings in 19 states from Oregon to Maine, as well as Italy. Natalie and I talk about why injecting feelings into your work is what will help it stand apart. It doesn’t matter if you’re shooting for weddings, corporations, or anything else. Emotions are what people connect with the strongest an

  • 166: Using LinkedIn To Find Your Ideal Clients w/ Chrissie Wywrot

    166: Using LinkedIn To Find Your Ideal Clients w/ Chrissie Wywrot

    02/03/2020 Duración: 48min

    Are you still trying to figure out which social media channel to focus on to grow your business? What about Linkedin? Sure, it may not seem as exciting to scroll through as some other feeds. However, I’ve brought in a guest today to tell us why it’s time to rethink the value of Linkedin. Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than 14 years of experience in marketing and public relations, she works with clients to generate maximum visibility on LinkedIn through profile optimization, marketing blueprints, and ongoing support. Chrissie explains how Linkedin became a platform for content generation and engagement. Once considered a serious business-only platform, Linkedin has become a great place to showcase personality and what makes you and your brand unique. This helps you identify and find the clients you will work with best. Each platform has different uses and people are on them for different reasons. That’s why it’s important to understand how to generate the right type of

  • 165: The Know, Like, Trust Factor w/ Austin Black

    165: The Know, Like, Trust Factor w/ Austin Black

    24/02/2020 Duración: 45min

    Just getting in the door with companies you want to work with is important. But it isn’t enough. You still have to close the deal. This means exuding confidence and communicating it. If your potential clients can know you, trust you, and like you then your odds of winning the job couldn’t be higher. Austin Black is a Studio Sherpas Student who works as a filmmaker in the agriculture industry with Backroad Productions. A cowboy at heart, Austin has a love of cameras and storytelling. His studio provides photography and video marketing services to livestock producers as well as video strategy, marketing, and branding services for agriculture and outdoor brands. As someone who frequently works with large brands, Austin has identified a number of strategies that have won them over. Networking and knowing what to say certainly helps, but that won’t be enough. Austin has found that it’s crucial to have a portfolio of high-quality work. This is where your passion projects come in as they’ll show the work that you wa

  • 164: If I Was Just Starting Out Today, What Would I Do? w/ Ryan Koral

    164: If I Was Just Starting Out Today, What Would I Do? w/ Ryan Koral

    17/02/2020 Duración: 26min

    In today’s solo unscripted episode, I want to answer just one question - If I was just starting out today, what would I do? Since you only get to do something for the first time once, It’s interesting to look back with the experience of years of business and imagine what I would do if it were possible to start over. One thing I wouldn’t change was getting out there and meeting with people in the industry. I explain why you should always ask questions, see how others do it, and figure out where you fit into it all. I found that this can also pay off in the form of referrals further down the road. Learning how to best use social media for my business took some time. Now we are very intentional about what we do and often defer to the experts for strategic advice. However, some experimentation is still useful for finding and connecting with your best audience. Most of all though, getting started the right way means getting out from behind your computer and meeting the right people. I discuss getting involved in t

  • 163: Aligning Your Niche With Your Values w/ Jesse Bone

    163: Aligning Your Niche With Your Values w/ Jesse Bone

    10/02/2020 Duración: 57min

    One of the biggest struggles of any business owner is aligning their work with their purpose and values. You may feel that you need to make personal sacrifices in support of the bottom line. However, today’s guest has made a career by building his studio around the values and lifestyle that are most meaningful to him. I believe that all of us can do the same! Jesse Bone is a partner and producer at Filter Studios on Vancouver Island. A fellow sherpa and Onward Summit attendee, Jesse and his studio focus on making amazing films for the outdoor industry. Jesse lays out how his business is intentionally aligned with his values. Being intentional from the very start of building your business and in every project that you do will lead to work that you find most meaningful. One thing that’s helped Jesse is creating a clear vision of where he wants to be and what he wants to have accomplished by the end of his career.  Niching down is an essential part of this. You really can’t be too focused on who you serve. Jesse

  • 162: How Identity Is The Most Important Part Of Any Business w/ Christopher Cook

    162: How Identity Is The Most Important Part Of Any Business w/ Christopher Cook

    03/02/2020 Duración: 45min

    We all want our business to be the best it can be. As leaders, though, that improvement starts with us. In order to take your business to the next level, you’re going to need to look inside of yourself and see where you can grow. This type of introspection is hard. Today, I’ve brought in a good friend and business mentor who has helped many leaders do this important work. Christopher Cook is a business consultant and podcaster, not to mention an amazing thinker and communicator. As a leadership coach and consultant to both Fortune 1000 companies and non-profit organizations, he serves as a guide to help people design their roadmap to wholeness from the inside out. He’s also the host of his own podcast, Win Today with Christopher Cook. Today’s episode is all about your personal identity and how your business is an extension of that. The important thing is to know if you’re working from that identity or for it. That will help you to understand that significant personal growth can’t help but influence your busin

  • 161: Why You Dont Need To Fake It To Make It w/ Ryan Spanger

    161: Why You Don't Need To Fake It To Make It w/ Ryan Spanger

    27/01/2020 Duración: 01h02min

    Have you ever tried to put on a different persona when working with a client? I bet it felt awkward. The reality is, there’s no need to do that, even when working with giant brands. Don’t fall into the trap of believing that you’re not good enough as you are. The right client for you isn’t looking for someone else. They want you as you are with what you have to offer. Ryan Spanger is the founder of Dream Engine, a corporate video production company in Melbourne, Australia. Since 2001, his company has been turning out high-quality corporate videos, training materials, events, and TV commercials, and website videos for businesses, government departments, and universities. He’s won numerous awards and filmed across the globe with some of the best-known brands out there. Having been making videos for over two decades, Ryan discusses what he has learned about doing this over the long run. While a certain element of luck might be involved, Ryan describes the attitude and dedication necessary to take advantage of th

  • 160: How To Build Daily Habits That Will Improve Your Life w/ Ryan Koral

    160: How To Build Daily Habits That Will Improve Your Life w/ Ryan Koral

    20/01/2020 Duración: 32min

    Have you ever reached the end of your workday and wondered if you even accomplished anything? I bet it’s not an uncommon feeling. That’s why I am joining you today to talk about how daily habits have improved my life and how they can help you too. When first developing a routine, it may be difficult to notice its impact. However, at some point, you’ll notice that it has paid off in a big way. That’s why it’s crucial to be both patient and consistent with your new habits. I’ve certainly noticed this with my morning ritual and the processes I established at work. Furthermore, having a set process that other people can learn from has allowed me to delegate important work to my team members. This permits me to spend less energy worrying about the minutiae of work. Now I can focus on the big picture instead. It has even given me the freedom to take every Friday off. So that you can start benefiting from habit building, I share useful strategies and tools that you can use to start owning your day. This involves ded

  • 159: Why Its Time To Level-Up Your Marketing Strategy  How To Do It w/ Allan Dib

    159: Why It's Time To Level-Up Your Marketing Strategy & How To Do It w/ Allan Dib

    13/01/2020 Duración: 59min

    Many of us are doing just fine on the creative side of our work. But if you don’t know how to sell and market what you make, then your business isn’t going to go very far. Today’s guest is going to share some easy to follow advice for helping you level-up your marketing strategy right away! Allan Dib is the best-selling author of The 1-Page Marketing Plan. He’s a serial entrepreneur, a rebellious marketer, and a technology expert who has started, grown, and exited multiple businesses in various industries. He spends his days working one-on-one with clients and creating new courses and content. As a source of expertise in growing any kind of business, Allan shares some of the pitfalls that many creatives end up in when trying to market their services. He’s found that many of us tend to think that the creative work will sell itself. That would certainly be nice, but it seldom works that way. So that you can start marketing better right away, Allan describes the mindest needed to make it happen and briefly walks

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