Hashtag Higher Ed

Informações:

Sinopsis

Podcast by eCity Interactive

Episodios

  • How to Market a University – Terry Flannery

    How to Market a University – Terry Flannery

    27/01/2021 Duración: 45min

    Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"

  • What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch

    What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch

    13/01/2021 Duración: 50min

    As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.

  • Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

    Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

    15/12/2020 Duración: 43min

    Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.

  • Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough

    Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough

    24/11/2020 Duración: 49min

    Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.

  • Days of Giving and Giving Tuesday – Brittany Shaff and Tim OKeeffe

    Days of Giving and Giving Tuesday – Brittany Shaff and Tim O'Keeffe

    12/11/2020 Duración: 40min

    With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.

  • Middlebury Magazines Digital Pivot – Matt Jennings

    Middlebury Magazine's Digital Pivot – Matt Jennings

    29/10/2020 Duración: 39min

    Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.

  • Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell

    Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell

    15/10/2020 Duración: 45min

    In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.

  • Diversity and Inclusion in Higher Ed Comms - Kevin Tyler and Alice Cheng-McConnell

    Diversity and Inclusion in Higher Ed Comms - Kevin Tyler and Alice Cheng-McConnell

    17/09/2020 Duración: 49min

    Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.

  • Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz

    Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz

    03/09/2020 Duración: 57min

    Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by eCity Interactive

  • The Pandemic and Higher Ed Professional Development – Gail Towns and Catherine Feminella

    The Pandemic and Higher Ed Professional Development – Gail Towns and Catherine Feminella

    20/08/2020 Duración: 44min

    Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?

  • Social Media, Non-Stop Crisis Comms  Mental Health – Jon-Stephen Stansel and Krista Boniface

    Social Media, Non-Stop Crisis Comms & Mental Health – Jon-Stephen Stansel and Krista Boniface

    06/08/2020 Duración: 50min

    The Volt podcast returns, as guests Jon-Stephen Stansel and Krista Boniface explore the toll that managing higher ed social media communications takes on the professionals on those front lines. Host Heather Dotchel is our guide, as Higher Voltage (formerly the Hashtag Higher Ed podcast) kicks off.

  • Ep35. What Does it Mean to be Creative? - Amma Marfo - Fun Enterprises

    Ep35. What Does it Mean to be Creative? - Amma Marfo - Fun Enterprises

    19/12/2018 Duración: 43min

    When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? Creativity is a sticky subject; difficult to identify and harder to hone. And yet, we are surrounded by it, personally and professionally. In the season 2 finale of the Hashtag Higher Ed Podcast, Amma Marfo, speaker and consultant at Fun Enterprises, joins the show for a special in-studio episode to talk about all things creativity. We discuss how to recognize your own creativity, getting comfortable with sharing your projects and accomplishments, why higher education is ripe for new ideas, and how to breed an environment that lends itself to creative thinking.

  • Ep34. Getting Transparent about the Cost of Attendance - Nate Hibma - Calvin College

    Ep34. Getting Transparent about the Cost of Attendance - Nate Hibma - Calvin College

    06/12/2018 Duración: 25min

    According to the 2018 e-Expectations report, cost/tuition information and scholarship opportunities are the two primary reasons prospective college students visit your website. And yet, across higher education, financial aid pages are littered with insider language, fine print, and confusing instructions. But Calvin College has taken a different approach. In this episode of the Hashtag Higher Ed Podcast, Nate Hibma, Assistant Director of Web Services at Calvin College, shares the story behind Calvin's take on college affordability, “Cutting the Price Tag.” We discuss the casual voice and tone of the content, how Hibma and his team structured the page for scannability, and why talking talking to students (and parents) about financial aid in a style they understand is more important now than ever. See the Page: https://calvin.edu/offices-services/financial-aid/affordability/

  • Ep33. Content Repurposing on Campus - Justin Laing - University of Queensland

    Ep33. Content Repurposing on Campus - Justin Laing - University of Queensland

    22/11/2018 Duración: 37min

    Across higher education, marketers are routinely being asked to increase their content production. And yet, in a 2018 survey by TerminalFour, the majority of marketers said their marketing team and budget had either not changed or decreased in the past 24 months. How can marketers work smarter, rather than just harder? In this episode of the Hashtag Higher Ed Podcast, Justin Laing, Senior Manager, Strategic Marketing and Communications at the University of Queensland, discusses his initiative to repurpose content, with a goal of producing ten pieces of content from one hour with a researcher on campus. We talk about where this idea came from, the logistics of repurposing content, and Justin’s advice for implementing this idea on your campus.

  • Ep32. Alexa, are Voice Assistants the Next Big Thing on Campus? - David Hakanson - SLU

    Ep32. Alexa, are Voice Assistants the Next Big Thing on Campus? - David Hakanson - SLU

    08/11/2018 Duración: 30min

    Whether you personally own a voice assistant or not, you’ve certainly heard about their growing popularity. One in six US adults (or around 39 million people) now own a voice-activated smart speaker, and 50% of all searches are projected to be voice searches by 2020. But can voice assistants work on campus? Do we need them to? In this episode of the Hashtag Higher Ed Podcast, David Hakanson, Vice President, CIO, and Chief Innovation Officer at Saint Louis University, discusses the decision to place Amazon Echo Dots at SLU’s 2,300+ residence areas, how his team implemented the deployment in just three months, how students are using these devices, and how SLU is balancing access to information with student privacy concerns.

  • Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU

    Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU

    25/10/2018 Duración: 39min

    A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch. In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand, automate, and personalize its prospective and admitted student communication.

  • Ep30. Addressing Sexual Assault on Campus - Jon McBride - BYU

    Ep30. Addressing Sexual Assault on Campus - Jon McBride - BYU

    11/10/2018 Duración: 46min

    When it comes to social media, it's easy to focus on the fun and funny. A clever .gif here, a cat meme there, rinse and repeat. But in February 2018, the social media team at BYU adopted a much more serious tone on their Instagram Story. In a series of videos and text updates, featuring students, staff, and faculty, BYU proactively talked about sexual assault on campus. In this episode of the Hashtag Higher Ed Podcast, Jon McBride, Media Relations and Social Media Manager at BYU, shares the genesis of this idea, the key to earning institutional buy-in for the idea, the unanticipated Instagram feature that helped make an immediate difference for students, and the surprisingly stressful component of the project.

  • Ep29. Creating Authentic Content through Instagram Stories - Jason Boucher - UNH

    Ep29. Creating Authentic Content through Instagram Stories - Jason Boucher - UNH

    27/09/2018 Duración: 37min

    You’ve undoubtedly heard the word “authenticity” thrown around recently. Perhaps at a conference, in a webinar, or even in your own conversations. But while the word itself has become a bit of a buzzword, the meaning behind it is everything to today’s prospective college students. In episode 29 of the Hashtag Higher Ed Podcast, Jason Boucher, Manager of Social Media at the University of New Hampshire, shares how his team at UNH is using current students to publish authentic social content, and why they’ve honed in on Instagram Stories as their method for doing so.

  • [Rebroadcast] Butlers Marketing Goes to the Dogs

    [Rebroadcast] Butler's Marketing Goes to the Dogs

    13/09/2018 Duración: 38min

    Last spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students. In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt confident taking a risk on this unique approach, and what the response has been like from current students, admitted students, and their parents.

  • Ep28. Is List Buying the Best We Can Do? - Jens Larson - Eastern Washington University

    Ep28. Is List Buying the Best We Can Do? - Jens Larson - Eastern Washington University

    30/08/2018 Duración: 50min

    Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name buys. Since then, name buys have morphed into a multi-million dollar industry, with colleges and universities across the country investing in the practice. But are name buys really the best we can do? In this episode of the Hashtag Higher Ed Podcast, Jens Larson, Director of Student Communications at Eastern Washington University, shares his legal, ethical, and ROI concerns about list buying and identifies alternative marketing tactics he has used to build a more sustainable prospective student pipeline.

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