Business Growth School For Service Providers

  Last Episode #  ➡️ Speed Matters     “This it too expensive.” “We can’t afford this right now.” “There’s no room in the budget for this.” I’m assuming you’ve heard these objections before. You get to the finish line…And instead of signing the contract, they balk at your price. Pricing is a tough objection to get passed. Mostly business owners and sales people when they try justifying the price, they seem defensive. Our natural gut reaction!! If you give them a discount, you seem weak and value of your product or a service goes down. But, that’s the wrong thing to do! And you also know that if you hold to your price, you might lose the deal.   Read the whole blog https://rapidboostmarketing.com/overcoming-pricing-objections/    

✅ Today’s fastest growing brands have this secret when it comes to how they design and build their services, experiences and products. And, that is …” Consumer Compassion ” They just show empathy, they design products and services which has taken consumer compassion into account. Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fast…..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important. Compassion in the time of need...   Show notes: https://rapidboostmarketing.com/secret-sauce/

✅ Tom’s Shoes…Billion Dollar Brand We all know many large companies that participate in cause marketing, but the one that is often at the top of people’s minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the “one-for-one concept” where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. Show notes: https://rapidboostmarketing.com/power-of-causes-and-cults/ 

Emily Howard Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, “The doors of the University are not open to women and I trust they never will be. “Unable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867. The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street. Stowe gained some local prominence through public lectures on women’s health and maintained a steady clientele through newspaper advertisements.   https://rapidboostmarketing.com/taking-paths-of-most-resistance-and-breaking-the-status-quo/   Show notes

 ✨ Mitch joins me on Business Growth School to talk about things which stop any business from growing and scaling 

  Last Episode #  ➡️ What if you can improve your email response rates by 558%…..and cold calls rates by 209% 

These 2 phrases have just 1 word which makes a huge difference on your growth:  “Your marketing doesn’t just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buy NOW!”   Grocery Store How many times you walked down the grocery aisle and told yourself maybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only 30 pieces are remaining and offer is only valid today. Now your maybe can change to I want that!!   Supreme Look at this example from a brand called Supreme. You won’t believe, what this brand has been able to achieve. They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $. This is crazy right….their cult following reminds people of michael jordon or nike limited release days in 1990’s, when people use to line up outside stores to buy them and then when gaming companies use to

If you have been in business for awhile, then when was the last time you contacted your previous client or the clients you didnt end up working up

What I told you that you can improve your email response rates by over 558% and phone by 209%? The solution is much more easier than you think: switch from sending emails or cold calls to sending LinkedIn messages to your prospects and potential clients.  In a recent experiment, where one social selling expert sent out 100 InMails and 100 emails and made 100 phone calls, LinkedIn responses outperformed e-mail by 558% and phone by 209%. Here is a real world case study conducted by John Dougan that targeted 300 senior executive contacts. The database used for all outreach was comprised of known contacts and all three used similar language in the text or script. Read more

Ditch The Old Way of Targeting Your Potential Clients.... 

✅ Do you know the reason behind it? ✅ Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that ‘feel like them’. If your business is just positioning on price, you will be compared like a commodity although you provide better service then the industry...   Previous Episodes: https://rapidboostmarketing.com/grow

Did you know that between 70 and 96 percent percent of people who abandon your website never return? As a marketer, your number one goal should be to convert those one-time visitors into customers. You can’t achieve this goal if visitors aren’t sticking around to read your content. The longer your visitors stay on your site, the more engaged they'll be, and the higher the chance for them to convert. Previous Episodes: https://rapidboostmarketing.com/grow

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