Autopilot Your Business - Online Marketing, Business Automation And Social Media Podcast

And that’s a wrap! Thank you so much for listening over the years.  We have enjoyed every moment. Want to stay in touch? You can find Heather here: Heather Porter Website Love You can find Andrew here: The Social Media Bloke DigiKnow Podcast   The post #124 – Our Final Goodbye Episode appeared first on Autopilot Your Business.

Do you have a blog?  You know, that area on your site where you have ongoing articles or latest news that you release?  It is such a great feature of any website because each new article can turn into a selling machine. Here’s how to sell your stuff on your site using a blog: Use... Read More The post #123 – What to Put on a Blog Post to Promote Your Products and Services appeared first on Autopilot Your Business.

Even the most creative of us can struggle with finding ideas about what to talk about online.  The great news is that there is so much amazing info out there already being shared and consumed.  You just need to know where to find content to share with your tribe. In this episode we cover 3... Read More The post #122 – How Do I Find Content to Share With My Audience? appeared first on Autopilot Your Business.

When promoting your content on your business page you might notice it is getting harder to get more engagement using Facebook. It is getting more crowded in the newsfeed and Facebook likes us to make any posts we share a website link an ad in order to show it to more people. So what can... Read More The post #121 – How to Get More Engagement Using Facebook appeared first on Autopilot Your Business.

Headlines are used everywhere, from email subject lines to sales pages to blog post titles.  If you are not writing great headlines then the chances of people engaging with your content is slim. You are about to learn how to create headlines people read! We cover: Where to use headlines 2 headline writing formulas 2 tools... Read More The post #120 – How to Create Headlines that Don’t Suck appeared first on Autopilot Your Business.

One of our favourite small business process automation tools is Process Street.  We have used it to create an entire content creation plan from researching a topic, to writing the content to distributing it. In this episode we interview Vinay Patankar, CEO of Process Street.  Want access to the same content plan we created using Process Street?... Read More The post #119 – Small Business Process Automation with Vinay Patankar appeared first on Autopilot Your Business.

If you have a website you know how hard it can be to get the traffic you need or find help to maintain your site or make the changes you want.  The keys to website success are to have ongoing support, use a blog and work out a plan to make it easy to attract... Read More The post #118 – The Keys to Website Success appeared first on Autopilot Your Business.

Social media can get overwhelming really fast for most of us…so much so that we don’t know where to start or even how to know if we are wasting our time. Here are 3 questions Andrew gets asked about how to better manage social media: How much time should I spend on social media every... Read More The post #117 – Social Media Time Management Tips appeared first on Autopilot Your Business.

Is email marketing dead? No, it’s not going anywhere! Why? We log into our social media accounts with them. We use them for our iTunes logins. We get our Google Analytics reports delivered to them. And…we sign up for updates from websites we like so they can stay in touch with us. Email is a very... Read More The post #116 – How to Write Emails That Get Opened and Read appeared first on Autopilot Your Business.

We are always on the lookout for the best and brightest business mentors and resources we can get our hands on to keep us fine-tuned in our craft of helping business owners navigate the tricky terrain of growing a business online. We wanted to share with you the people, books and podcasts we are learning from right now.  Of... Read More The post #115 – Business Mentors, Books and Podcasts We Get Inspiration From appeared first on Autopilot Your Business.

Like anything else marketing likes to follow trends.  Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works!  The concept has been around as long as modern business and while it has used other names, the strategy and psychology behind... Read More The post #114 – How to Use Tripwire Marketing for Your Business appeared first on Autopilot Your Business.

Our computers and mobile devices are easy things to hide behind.  People can use fake names on their rude comments or forget that the comment is actually going to land in front of a real person. Have you every been at the end of some online treatment that left you thinking “REALLY? What did I do... Read More The post #113 – An Alarming Digital Trend that Needs to Stop appeared first on Autopilot Your Business.

You need to write good marketing copy to get people to buy.  You probably have been there before… you see someone selling a product you think is not that great. They have the social “likes” and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.... Read More The post #112 – How to Write Good Marketing Copy with Bret Thomson appeared first on Autopilot Your Business.

Instagram is now one of the biggest social media platforms and is a must use tool for businesses who are selling anything online.  There are 4 key Ways to Use Instagram for Your Business and themes to keep in mind when using Instagram to grow your business. First, you need to understand the language of... Read More The post #111 – 4 Ways to Use Instagram for Your Business appeared first on Autopilot Your Business.

A successful business will no doubt have competitors and needs to constantly innovate to stand out from them.  A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work... Read More The post #110 – How to Use What is Working for Your Competitors In Your Own Business: Interview With Joe Putnam appeared first on Autopilot Your Business.

Would you like to generate more business or interest in your brand from LinkedIn?  Make sure you cross check your profile against these 10 steps to improve your LinkedIn marketing.  LinkedIn has given you a lot of options (that many of us don’t know about) to customise your profile and write it in a way that will... Read More The post #109 – 10 Steps to Improve Your LinkedIn Marketing appeared first on Autopilot Your Business.

Getting traffic on Facebook can be challenging because it is competitive.  Did you know that as soon as you put a link in your posts to your own website or to another’s website that Facebook won’t send you a lot of free traffic?  Sure you can post images and text posts without a link and... Read More The post #108 – How to Grow Your Following on Facebook appeared first on Autopilot Your Business.

Facebook is the “largest country in the world” population wise with 1.5 billion active monthly users. Why wouldn’t you want a piece of that? The key to using it well though is knowing what to post to get a results, whether that result is more likes, more engagement, leads or even sales.  Sounds easier said... Read More The post #107 – How to use Facebook to Build Your Brand appeared first on Autopilot Your Business.

There are so many social media platforms…Facebook, Twitter, Instagram, Youtube, LinkedIn, Pinterest, Snapchat!   Each one behaves differently. Some allow you to put a link in a post and some do not.  Some rely on hashtags more than others.  If you try and do the same post across all you will fail because each one... Read More The post #106 – How to Choose the Best Social Media Platforms for Business appeared first on Autopilot Your Business.

It’s the age old question… You know you need to share content online to build your brand, but how much should you be sharing for free and when should you start charging? We will help you work out if it possible to give away too much for free, what the key differences are between both types and how... Read More The post #105 – What Content Should You Give Away and What Content Should You Sell appeared first on Autopilot Your Business.