Rock Your Trade Show

Informações:

Sinopsis

Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Experts, Event Managers, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your marketing and trade show event program. Do you sometimes wonder ... "How do I reach the right target audience? How can I promote my program within my organization and show ROI? What do I need to do get everyone on the same page; sales, marketing, finance, procurement? And on a personal level...I want to find a new work-life balance and what does my career path look like?" Sound familiarthen this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, use social media and networking strategies to create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success, every time at events and in your personal life. Lets do this together!

Episodios

  • How to Respond to Fear and Anxiety in Times of Change

    How to Respond to Fear and Anxiety in Times of Change

    09/03/2020 Duración: 14min

    This is the 100th episode of this podcast.  I am incredibly grateful to each of you for listening!  Three years ago, I didn’t know where this blue ocean strategy would lead to but I did know one thing: Women Marketers needed a voice and way to feel valued.  That still holds true perhaps even more today than 3 years ago.  I am passionate about helping you find the best resources, hear advice from experts so that you can Rock your careers and find balance.  This episode is going to be a little unique because when this debuts the world has changed- Covid-19 also known as the Coronavirus has shaken up the 2.5 trillion-dollar global meetings and event industry and I suspect each of us has been impacted by travel bans and postponed events. In this episode we are going to explore tactics to help our anxiety and fears and plan forward.  With that let’s start the show!   How many of us have felt anxious recently by unknown factors?  If you are nodding your head you are not alone.  While we may not be able to control e

  • Why we Need Women in Exhibitions (WIE) with Katina Rigall Zipay and Jen LaBruzza

    Why we Need Women in Exhibitions (WIE) with Katina Rigall Zipay and Jen LaBruzza

    02/03/2020 Duración: 30min

    The exhibit industry has evolved to have more women in it however there is still gender pay gaps, and many of us feel alone which is why we need the Women in Exhibitions group.  Katina Rigall Zipay and Jen LaBruzza share how they first got involved with Women in Exhibitions and how the organization has evolved to offer mentoring and an in-person networking breakfast March 31st during the ExhibitorLive2020 show.  Find out the benefits of being involved with an organization that helps support women of all sides of the industry, supplier and client alike. Here is what you will learn in this episode: 1. Women who support women in their career.  The WIE group offers the opportunity to share best practices and more importantly take action. 2. In-Person Networking.  If you are going to be at ExhibitorLive be sure to come to the event-there will be a panel, networking and the opportunity to be on this podcast! 3. Get involved in an organization making a difference. This is your time to take action, make change and le

  • How to be Resilient in Times of Change with Ria Story

    How to be Resilient in Times of Change with Ria Story

    24/02/2020 Duración: 31min

    Ria Story shares her journey from an incredibly abusive home to becoming a motivational speaker, author and expert on Women’s Leadership in this podcast interview. She shares how “it’s not what happens to you that matters most. It’s who you become because of it.” Ria has the mindset of “I am going to figure it out one step at a time”. When she became a motivational speaker, Les Brown encouraged her to realize: “you have a story to tell and someone needs to tell that story.” In this episode you will get ways to be resilient, how to be prepared for change and why "nothing fails like success".  Try one of Ria's 4 actions today! In her TEDx talk, Ria shares the acronym RISE and what it represents.  “Every single one of goes through adversity.  We are going to experience problems and pain. How to respond to adversity is what is important. R- Respond   Be proactive and respond positively. We don’t have to let emotions dictate our response.  Choose our thoughts, actions and behaviors help us grow. We can choose our

  • How Meditation Creates Transformational Change with Katie Krimitsos

    How Meditation Creates Transformational Change with Katie Krimitsos

    03/02/2020 Duración: 34min

    Have you ever thought about how meditation can create transformational change in your work and personal life? In this interview with Katie Krimitsos, podcast host of The Women’s Meditation Network, we talk about the decision Katie made to pivot from a successful business and how that decision created an even greater opportunity to impact women’s lives.  We all face decisions and meditation is “a tool to pause…and listen to our inner voice…that sometimes gets pretty quiet because of all the noise we create in our lives”.  The practice of meditation allows us to connect with our inner voice. This episode will help you find work-life balance and harmony.  Whether you meditate regularly or are new to the experience, Katie’s meditations are designed to encourage women to find strength, courage and confidence.  Katie’s podcast has over 50,000 downloads a month and there is a reason it is so popular- she helps us find peace. Be sure listen all the way to the end to get all the tips to transform your life and take-ac

  • How Leaders Create a Lasting Impact with Anna Maria Chavez

    How Leaders Create a Lasting Impact with Anna Maria Chavez

    02/02/2020 Duración: 34min

    When you think of great leaders having a lasting impact, Anna Maria Chávez, Executive Vice President and Chief Growth Officer for the National Council on the Aging, has created transformational change for millions of girls and women around the world.  She was the CEO of the Girl Scouts and also one of the co-founding women, along with Sheryl Sandberg, and Condoleezza Rice to create the Ban Bossy Campaign.  Anna’s servant leadership mindset started while growing up in Eloy Arizona, and she shares in this interview, how at the age of 12 years old, she decided to become a civil rights attorney.  Joining the Girl Scouts at a young age, helped Anna to learn leadership skills, and gave her the chance to give back to the community.  Listen to this discussion and learn about the influence our actions have on girls growing up, why having a mentor is so important, what it is like to be a “first of” leader and the challenges and benefits it can have on a community.   At the end of our discussion, Anna encourages each of

  • How You Can Maximize Your Association Results with Michael Rosenberg

    How You Can Maximize Your Association Results with Michael Rosenberg

    20/01/2020 Duración: 15min

    Are you looking for unique ways to engage your attendees at your next association event? In this interview with Michael Rosenberg, Managing Director MCI and Managing Director HCEA (Healthcare Exhibitor Association) he describes how his association helps attendees get the most out their conference experience.  Find out why it is so important to offer different strategies to encourage interaction at a conference beyond education.  We talked live about how successful HCEA was in creating many touch points for social interaction. Listen to this episode to get five power tips that will help you with your next event.   Top 5 Tips for Maximizing Attendee Engagement: Location: Choose a venue that is easy to access both from a transportation perspective but also every aspect at a hotel if you have a smaller conference. The Miami Convention and Visitor bureau worked for many years with HCEA to create a fantastic experience start to finish in the hotel. Get Social: Find ways that attendees can communicate at different

  • How to Create a Memorable Event with Kristen Farley and Stephanie Schwartz

    How to Create a Memorable Event with Kristen Farley and Stephanie Schwartz

    13/01/2020 Duración: 23min

    Have you ever attended an event that was flawless and made you feel special?  Kristen Farley and Stephanie Schwartz share a behind the scenes look at the details for Rock Your Trade Show's EmpowHer networking event.  They provide important insights including why you always need have a Plan B for every scenario in meetings and events.  Listen to how they complement each other in their roles from hotel arrangements to employee events and discover resources you can use for your next event. Have you ever attended an event that was flawless and made you feel special?  Kirsten Farley and Stephanie Schwartz share a behind the scenes look at the details for Rock Your Trade Show's EmpowHer networking event.  They provide important insights including why you always need have a Plan B for every scenario in meetings and events.  Listen to how they complement each other in their roles from hotel arrangements to employee events and get resources you can use for your next event. Stephanie Schwartz shares how she got started

  • How Persistence Opens Doors with Hope Mueller

    How Persistence Opens Doors with Hope Mueller

    06/01/2020 Duración: 25min

    There are many traits that can lead to success and Hope Mueller, Vice President Program and Project Management at Horizon,shares how persistence helped to open doors throughout her life.  In this interview, Hope talks about her new book- “Hopey, From Commune to Corner Office” and her journey from poverty and violence to having a successful career and being a mother of 4 girls.  Hope’s tenacity, grit and ability to stay positive amidst incredible adversity is incredibly inspiring. If you live in Chicago, you can meet Hope at our first Rock Your Trade Show power networking event happening this week! Register at using this link: tinyurl.com/RYTS2020 on January 6th when this episode debuts.  Registration closes today-don’t miss the chance to network and get advice. Hope achieved success by having a positive approach and mindset.  She shares these insights you can use today.   Core Principles: Be comfortable with change.In her book, Hope faced constant change and she learned quickly how to adapt to any situation.

  • Best Advice to Advance Your Career and Program from 5 Industry Experts

    Best Advice to Advance Your Career and Program from 5 Industry Experts

    30/12/2019 Duración: 21min

    Have you been thinking about advancing your career in 2020?  Listen to this episode from 5 industry experts, Melanie Neal, Dawn Will, Ann Carter, Anne Trompeter and Marcia Deem who provide insights about staying relevant, how to get promoted, collaborating with procurement, networking and getting results for leadership.  If you want to accelerate your career in 2020, this is the episode for you. If you live in Chicago, join us January 9th for our first ever face-to-face speed networking event.  Melanie Neal will be one of the table leaders, along with Kathryn Becker, Hope Mueller, Kathy Relias and Lesly Marban.  You will discover how decisions are made behind the scenes from these leaders who share best practices for getting promoted.  Don't miss this opportunity to meet with these leaders and advance your career. Listen to the full episodes from this podcast: 64 How to Lead, Embrace Change and Stay Relevant with Melanie Neal  82 How to Lead and Create Career Growth for Your Team with Dawn Will  66 How to

  • How to Implement Marie Forleo’s Everything is Figureoutable

    How to Implement Marie Forleo’s Everything is Figureoutable

    16/12/2019 Duración: 18min

    Do you have a challenge in your life and think it is too big to solve?  Maybe you want to change jobs but don’t think the timing is right, or have a budget challenge for your program and think you have to eliminate shows that you know your company should attend.  Whatever your situation, using this phrase by Marie Forleo “Everything Is Figureoutable” will help you make it all work out. I have a saying when asked…can we do this?  “The Answer is always yes in trade shows” I usually follow that up by saying-budget and timing may impact the final result but we will make it happen.  This has been my mantra way before I was a student in Marie Forleo’s B School and before reading her new book Everything is Figureoutable.  In her book, she walks the reader through an incredible journey of her life, and stories of people who have faced incredible odds only to come out the other side.  It is the end of the year if you are listening to this podcast when it is released and you may be looking forward afraid to make the ch

  • Impact, Advocacy and Why You Should Be Involved

    Impact, Advocacy and Why You Should Be Involved

    02/12/2019 Duración: 35min

    "If we don't give a voice to this, who will?" Randy Acker asked on this panel at HCEAConnect about Exhibitions Day.  Have you ever considered how you can impact the $97 Billion Exhibitions Industry?  Trade Shows in the U.S. represent more business than the meat industry, the gaming industry and so many more industries and yet until 6 years ago, congress didn't know how vital it is to our national economy.  Legislation that impacts how many attendees come to shows, and who is able to attend from abroad would have been made without understanding trade shows.  Thanks to IAEE and the 120 people who attended Exhibitions Day, important legislation was passed that will help the trade show industry. Find out in this panel discussion with Cathy Breden, COO, IAEE and CEIR, Randy Acker, President, Exhibitor Media Group and Diane Benson, Strategic Event Marketing Manager and Diamond Level CTSM share the key initiatives that were presented this year at Exhibitions Day and why it is so vital to our trade show industry for

  • 5 Strategies to Conquer Mom Guilt

    5 Strategies to Conquer Mom Guilt

    25/11/2019 Duración: 17min

    Do you feel Mom Guilt? The other evening, I attended an HBA (Healthcare Businesswomen’s Association) event about the Imposter Syndrome- and one of the women in the audience asked about what to do about Mom guilt.  She felt she couldn’t do anything well and was overwhelmed.  We have all felt that feeling of “not being enough”.  Whether you are a parent or have personal responsibilities caring for a family member, friend or someone you care about, we all have experienced overwhelm and feel like we aren’t doing enough.  Let’s change the conversation and hopefully you will feel more balanced- and confident. I have shared tips for confidence, networking and empowerment but this sense of shame and guilt is something that each of us need to be reminded that in the sentence of “all” we can have it all we need to change our definition of all.  In this episode, I share with you 5 strategies to manage your guilt and feel like every day- you are enough. Ask yourself-when was the last time you looked back on your day and

  • How to Create the Ultimate Event Experience

    How to Create the Ultimate Event Experience

    18/11/2019 Duración: 25min

    What does a great event experience feel like for an attendee?  That is the first question that should be asked before budgets, logistics, venue, what do you want the experience to be for the audience?  Now, close your eyes and imagine the best event you have ever attended.  How did it make you feel?  Recently I was brainstorming with our Meetings and Events team about the ingredients for a successful event-what is needed-and what to avoid and how to make it memorable and there are 11 key steps,  that when they are done right, will turn your attendees into super fans.  In this episode, you find exactly what you need to create the best experiences for your internal and external stakeholders.  Has this happened to you, when you feel totally excited about an event, only to realize once you are there that it isn’t living up to your expectation?  In the face-to-face industry there are not only trade show experiences, which we talk about a lot here on the show-there are events with the show-it can be your company’s

  • How to Become President of an Association with Jeannie Wert

    How to Become President of an Association with Jeannie Wert

    11/11/2019 Duración: 18min

    Are you looking for ways to expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association.  In this interview, Jeannie shares how valuable it is to be well versed in both PhRMA and Medical Technology in order to provide industry knowledge to internal stakeholders.  Listen and find out how valuable joining a board and taking on a leadership role can be for your career. 5 Ways Associations Will Boost your Career: Greater visibility within your organization. Joining an association can give you early access to information that can be shared with your team and organization and senior management will take notice. Gain experiential leadership. Often in our careers we don’t always get the on-the-job training that we would like and volunteering for a role with responsibilities will benefit

  • How to Turn Joy Into Your Superpower

    How to Turn Joy Into Your Superpower

    04/11/2019 Duración: 18min

    What does Joy look like for you?  Heading into the holidays this time of year can be especially hard for some people and as part of a work-life balance episode, I thought I would share some things that might help you not only discover how to find positivity every day but also what you can do to harness this feeling and apply tips to your everyday life. Recently, this topic came up in a conversation about how joy is power.  Think about that for a moment.  When we feel joy, it is hard for negativity to take hold and bring us down.  Applying this to our working life first, when we smile and feel good the effect seeps into every aspect of our day.  Conversely if we are feeling frustrated, small things can make us self-doubt and feel less than about ourselves.  I started this podcast to help empower marketers-specifically women in our industry who are looking for more-opportunities, expanding your network, gaining visibility with leaders in your organization, getting promoted and finding confidence.  Here is a rea

  • How to Make a Bold Move with Anne Trompeter

    How to Make a Bold Move with Anne Trompeter

    28/10/2019 Duración: 34min

    Have you been thinking about expanding your career and make a bold move to become an entrepreneur?  Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company.  Think about how you can make an impact by taking your passion, make a plan and bring your vision to life.  Anne shares how she is a mentor, helps connect people and so much more.  Listen to this super charged interview and discover how you can make your next bold move, accelerate your career and take things in your marketing plan to a new level. How to amplify your career with these power tips: Mentorship: Look for people who can contribute to your career. Pay it Forward-Mentors are important because they believe in you and give you feedback and honest feedback-you have this-go do it. We all need confidence and it is a big part of mentorship which offers you perspective. Business mentors help you find the right people in areas where you feel unsure and they can help to make

  • How to Add Value to Your Trade Show Program with Christine Gahler

    How to Add Value to Your Trade Show Program with Christine Gahler

    21/10/2019 Duración: 23min

    Are you committed to finding ways to add value and implement new ideas for your trade show program?  In this interview with Christine Gahler, Convention Manager at Medtronic, we discuss the value of the convention channel.  The face-to-face opportunity makes it a unique way to reach the highest number of people in a short period of time.  Sometimes it can be easy to have the mentality “if we build a city they will come” and it is time to do more proactively to drive meaningful attendee traffic to your exhibit.  Christine shares how important it is to make sure your staff is meeting with the right people and come up with new ways to integrate meetings for each exhibit experience. Find out how you can apply proven strategies to enhance the value of your trade show program in this episode. In addition to adding value, you will discover ways to expand results if you are a destination booth on the show floor and how to stand out from the competition.  “Numbers can be an elusive thing-not everything you measure has

  • How to be a Marketer for a Global Company with Jennifer Conway

    How to be a Marketer for a Global Company with Jennifer Conway

    14/10/2019 Duración: 18min

    Have you ever wondered what it is like to work as a Marketer for a global company?  Jennifer Conway describes her role in Marketing for Oculus and how she manages over 100 trade shows in addition to being responsible for all aspects of Marketing.  Oculus is over a German company over 100-year-old company and has been in the US for 20 years.  Find out what it is like to be part of an organization where not only is there leadership buy-in, the CEO helps the marketing team on show-site. Jennifer shares how she plans meetings with her German counterparts using What’s App and GoToMeeting and it helps to keep connected with a 9-hour time difference.  Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role for a global company.  In addition, Jennifer shares key insights about work life balance working for a German company including PTO for days worked at trade show events.  Listen to the end

  • How having Grit will Amplify Your Career

    How having Grit will Amplify Your Career

    07/10/2019 Duración: 21min

    Recently, I had the chance to observe the true meaning of grit first hand and it got me thinking: ‘What do we all need to do so we can apply grit and amplify our career results?’  Angela Duckworth author of the book, Grit, has inspired thousands of people to discover how success is more than talent and IQ. Duckworth describes in her book, how people who are successful in their careers have two characteristics: passion and perseverance.  Whether you are looking to get promoted, or if you are a parent wanting to inspire a child, this episode is all about how to find your Grit and what to do for yourself or your family to become “grittier” and influence true potential. Here is a first-hand observation of grit in action.  It was a warm fall evening this past week and my daughter’s field hockey team-who is JV - was playing a varsity team.  For a little context-this is her team’s third year as a sport in her high school and many of the players are new athletes and have never played the game before.  The coach assur

  • How to Lead and Create Career Growth for Your Team with Dawn Will

    How to Lead and Create Career Growth for Your Team with Dawn Will

    30/09/2019 Duración: 23min

    Are you looking for ways to lead your team or find a way to get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and how she helps develop personal and professional careers within her organization in this third interview of our 3-part series.  Dawn started her career in the military and her ability to forge long-term relationships is highlighted by her amazing approach to interacting with direct reports and leadership alike.  Find out how you can have meaningful one-on-one meetings, create a capabilities road show for your internal stakeholders and how to communicate effectively with leadership and win their buy-in.  If you are looking to have a big impact with your team, this interview is for you!  Starting with one-on-one meetings Dawn gave an overview of how she conducts positive interactions with her team.  She suggests to first start with an agenda for each person meeting with and identity topics that are important to them. At the end of the year, having documented meetings w

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