Small Farm Nation: Farming | Marketing | Homesteading

In this episode, we'll discuss what to say when someone asks "why are your farm products so expensive?" To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, we'll discuss if it's a good strategy for your farm to partner with other farms. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive grow your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, we'll discuss if you should worry when people unsubscribe to your farm's email list. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn tips and tricks to drive more traffic to your farm's website. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn when you should (and shouldn't) use storytelling as it relates to farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn how to make your farm stand out and be not only different than competitors, but better. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn why the customer is NOT the hero of your farm story. You are. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll the pros and cons of outsourcing parts of your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

In this episode, you'll learn the difference between customer's active vs. latent needs, and how that impacts your farm marketing. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. GET STARTED

So it’s December and we’re winding down the farm season. Let's take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way. Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

Is branding important for your farm business? Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts them on the defensive. It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much. Now, this is a real issue for many of us, so it’s not one we should run from. We need to be prepared to face this head on, and the better you get at this, the more it will become a non-issue. Why is that? Because, as your skill improves at conveying value, that skill will permeate all aspects of your marketing. Your blog posts, your social media updates, what you say on your website and in your email marketing. You’ll become proficient at conveying value and focusing on benefits, rather than being defensive. Before we dive in, I want you to understand something. The Dollar Store shopper isn’t your farm's customer. Or at least not for most of y

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? In this episode I walk you through the four not-so-simple steps of email list building for your farm business.