Small Farm Nation: Farming | Marketing | Homesteading

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Sinopsis

Marketing training courses for farms, wineries, and food businesses

Episodios

  • THE FARM ONE-PAGE BUSINESS PLAN TEMPLATE

    THE FARM ONE-PAGE BUSINESS PLAN TEMPLATE

    13/10/2019 Duración: 20min

    Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way. Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.

  • 8 Logo design mistakes

    8 Logo design mistakes

    06/10/2019 Duración: 18min

    What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

  • Learn to become a farm entrepreneur

    Learn to become a farm entrepreneur

    29/09/2019 Duración: 18min
  • How to Create an Email List for your Farm

    How to Create an Email List for your Farm

    22/09/2019 Duración: 14min

    One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

  • Why You Must Create a Great Farm Brand

    Why You Must Create a Great Farm Brand

    04/08/2019 Duración: 16min

    Is branding important for your farm business? Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

  • 7 Habits of Successful Farm Marketers

    7 Habits of Successful Farm Marketers

    07/07/2019 Duración: 12min

    So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

  • How to Tackle Farm Price Objections: Farm Podcast

    How to Tackle Farm Price Objections: Farm Podcast

    30/06/2019 Duración: 14min

    We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts them on the defensive. It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much. Now, this is a real issue for many of us, so it’s not one we should run from. We need to be prepared to face this head on, and the better you get at this, the more it will become a non-issue. Why is that? Because, as your skill improves at conveying value, that skill will permeate all aspects of your marketing. Your blog posts, your social media updates, what you say on your website and in your email marketing. You’ll become proficient at conveying value and focusing on benefits, rather than being defensive. Before we dive in, I want you to understand something. The Dollar Store shopper isn’t your farm's customer. Or at least not for most of y

  • How to Grow Your Farm’s Email List: Farm Podcast

    How to Grow Your Farm’s Email List: Farm Podcast

    23/06/2019 Duración: 20min

    An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

  • Why Small Farms Fail: Farm Podcast

    Why Small Farms Fail: Farm Podcast

    16/06/2019 Duración: 21min

    Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives. I'll walk you through seven reasons why small farms fail.

  • Is your farm a money-sucking hobby or a profitable business?

    Is your farm a money-sucking hobby or a profitable business?

    09/06/2019 Duración: 14min

    The phrase hobby farm is cute and all, but what’s the difference between a hobby farm and a farming business? In this episode, I’m going to tell you why you might have a farm hobby that costs you money rather than a thriving farm business that earns you money.

  • How to Start a Farm Business: Farming Podcast

    How to Start a Farm Business: Farming Podcast

    02/06/2019 Duración: 35min

    Want to know How to Start a Farm Business? Here are 11 rules that will guide you so that your farm business is profitable, sustainable and enjoyable!

  • Critical Questions to Answer Before Buying Your Farm or Homestead: Farming Podcast

    Critical Questions to Answer Before Buying Your Farm or Homestead: Farming Podcast

    26/05/2019 Duración: 39min

    When you search for rural land you’ll find all sorts of places that look promising. But how do you know if you’ve found your dream property? Today, I’ll share what we’ve learned and cover the 23 questions you should answer before buying that rural property. Listen to the Podcast Subscribe to Small Farm Nation on iTunes, Stitcher Radio or TuneIn So, Liz and I have bought rural property twice now. It’s both an exciting and exhausting time, Before you plunk down that deposit on the first rural property that screams your name, consider this: you are planning to make a move there for life. A new life, a better life and, perhaps, not only the rest of your life but a homestead that future generations will cherish.  So, yeah, it’s appropriate to take time and weigh the decision against criteria that are important to you and your family. With that in mind, I’ve come up with a list of 23 important questions you should ask and answer when looking for rural property. But, really, these 23 questions are more like 23 c

  • How Farmers Use Coolbots to Keep Products Cool: Farm Podcast

    How Farmers Use Coolbots to Keep Products Cool: Farm Podcast

    19/05/2019 Duración: 52min

    Whether you're selling market vegetables, pastured meats or raw milk and farmstead cheese, one thing's for certain. You gotta keep your products cool to preserve shelf life. In this episode, we learn how farmers use Coolbots to do just that.

  • Why your farm’s ideal customer doesn’t matter: Farming Podcast

    Why your farm’s ideal customer doesn’t matter: Farming Podcast

    12/05/2019 Duración: 14min

    You’ve probably heard how important it is to define and communicate with your ideal customer. So is it? In this episode, I’ll tell you why it’s a waste of time focusing on mythical ideal customers and walk you through what you should be doing, instead!

  • Should you start a Facebook page or a Facebook group?

    Should you start a Facebook page or a Facebook group?

    05/05/2019 Duración: 18min

    This week I’ll answer a listener’s question on whether it’s best to start a Facebook page or a Facebook group for her farm. I cover the pros and cons of each and describe what you can do with a Facebook page that you can't do in a group, and vice versa.

  • Random Acts of Farm Marketing

    Random Acts of Farm Marketing

    28/04/2019 Duración: 25min

    Let's discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business. I’m talking about Random Acts of Farm Marketing.

  • Why You Must Start Marketing Before You Start Farming

    Why You Must Start Marketing Before You Start Farming

    21/04/2019 Duración: 30min

    If you’re planning to start a farm—or any small business—when should you start marketing it? In this episode I explain why you should start marketing your farm BEFORE you even open for business.

  • How to Create a Great Farm Brand: Farm Podcast

    How to Create a Great Farm Brand: Farm Podcast

    14/04/2019 Duración: 16min

    Building a recognized brand for your farm business is one of your most important priorities. This episode discusses why and how to do it.

  • Selling meat by weight online  taking payments for farm tours

    Selling meat by weight online & taking payments for farm tours

    07/04/2019 Duración: 17min

    This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.

  • Robert Brady on Marketing Your Farm with Google Ads

    Robert Brady on Marketing Your Farm with Google Ads

    31/03/2019 Duración: 01h02min

    This week I’m speaking with a farmer turned online marketing expert about how to use Google Ads to attract customers to your farm business. If you're interested in farm marketing, you'll get a lot out of Robert's expertise, as I did.  Enjoy the episode!

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