Marketing The Magic

I’ve mentioned several times throughout this season on inbound marketing that inbound is not right for every business, and that’s true. Except that it isn’t! Let’s wrap up our discussion of inbound marketing and season 2 of the Marketing the Magic Show.

I don’t know if you’ve noticed, but marketing seems to be getting more and more complicated these days. For most of us, throwing up a Facebook ad or a billboard or sending an email that just says, “Buy this!” just doesn’t work anymore. Instead, we see the emergence of ideas like inbound marketing, built on great content offers and funnels and often complex campaigns, and they work, but they’re not easy. That’s why we need to follow Mickey’s 7th Commandment, to tell one story at a time. Stay tuned!

We’ve talked for a number of episodes now about the theory behind inbound marketing and hypothetical examples of blog posts, content offers, and so on. But how do we actually deliver an inbound marketing strategy and all of this content? That’s what I’ll be talking about for the Jungle Navigation Company - and your company - today on the Marketing the Magic Show. Stay tuned!

It’s our job as business owners or marketers to know everything we can know about our products, the problems they solve, and who we solve them for. It’s tempting to blast our marketing audience with way too much of that information. But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right. Stay tuned!

Any fan of the Disney theme parks’ history is well aware of some the… inconsistencies… in the stories behind the various Haunted Mansions. What does this have to do with our marketing? Stay tuned!

Should you compete with Disney directly for big keywords? Of course not, but what if the Google Keyword Planner is providing misleading data? That’s the subject for this week’s episode. Stay tuned!

The Disney Imagineers are the best in the world at communicating with “visual literacy,” but what is that, exactly, and how can we incorporate it in our marketing? Stay tuned!

Everyone knows we should set goals in business, in life, or in virtually anything we pursue. In business - and in marketing especially - goals are a critical tool in our arsenals to help us systematically grow. But for goals to be as effective as they can be, there are 5 components - making up the acronym “SMART” - that we must use. Let’s talk about how we - and the Jungle Navigation Company, of course - can create and use “smart” marketing goals!

Your business - in fact, every business in history - is just like Disney. How is this possible, and what does it mean for you? Stay tuned!

If there is a better example than Disney of a company that focuses on delighting its customers, I’d be stunned. Delight is a critical part of inbound marketing and, more importantly, business in general. Let’s talk about delight and how the Jungle Navigation Company can create some! Read the show notes at: mtm.show/24

Perhaps the most important part of your next marketing campaign is the wienie. Alright, when you’ve finished giggling, let me explain myself. Stay tuned!

Inbound marketing is all about relationships, and the close phase of the methodology is no different. Let’s talk about how to move to the close the inbound way.

Today I’m going to tell you - in my infinite wisdom as a global digital marketing expert (a demi-marketer, if you will) - exactly how not to do marketing. You’re welcome!

Organizing the flow of people and ideas is Mickey’s 3rd Commandment, originally written by Marty Sklar for the Imagineers. This principle can be applied across the board in marketing, too, and today we’re going to talk about 3 specific ways you can incorporate it into your marketing. Stay tuned!

We’re six episodes into Season 2 covering inbound marketing, so I figured I’d take a break and share with you some of the things going through my head on the project.

Keyword research is one of the most important steps in building a successful blog designed to attract organic search traffic. There are lots of ways to do this research, but today I’m going to show you one very easy, very effective, and very free such method.

From calls to action to content offers, I'm covering the convert phase of the inbound methodology for the Jungle Navigation Company on this week's show.

In the hustle and bustle of getting our marketing work done and published, it can be extremely easy - and extremely costly - to forget about Mickey’s 2nd Commandment as applied to marketing: to wear your guest’s shoes. Let’s talk about it!

As we wrap up our discussion of the Attract phase of the inbound methodology, there's a big piece to mention, and that's how we use social media for promoting all of this great blog content and more. That's what I'll be talking about - as well as wrapping things up with a neat bow and a few specific examples of the kinds of content we'll want to create - in today's episode of the Marketing the Magic Show and Blog!

How do you know if your company should be pursuing inbound marketing? The answer is that it should, but there’s obviously more to it than that. Let’s discuss!