Sinopsis
TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.
Episodios
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![Training and Equipping a BDR Sales Team For Success]()
Training and Equipping a BDR Sales Team For Success
28/11/2017 Duración: 32minLiz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
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![Brand Messaging Without Personas Wastes Time]()
Brand Messaging Without Personas Wastes Time
25/10/2017 Duración: 34minBrand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
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![Business Pivots - Making The Tough Choices]()
Business Pivots - Making The Tough Choices
09/10/2017 Duración: 29minCase study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
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![FinTech Trends-Prepare To Pivot]()
FinTech Trends-Prepare To Pivot
26/09/2017 Duración: 39minRob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
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![Winning Enterprise Sales The Importance Of Empathy]()
Winning Enterprise Sales The Importance Of Empathy
11/09/2017 Duración: 22minJulia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
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![Scaling Sales Growth Using Account-Based Marketing]()
Scaling Sales Growth Using Account-Based Marketing
28/08/2017 Duración: 23minJon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
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![Why Asset Managers Struggle With Customer-Centricity]()
Why Asset Managers Struggle With Customer-Centricity
14/08/2017 Duración: 29minJohn Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
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![Selling a Business-How Your Story Creates Value]()
Selling a Business-How Your Story Creates Value
31/07/2017 Duración: 26minDr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
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![A Focused Target Market Delivers Outsized Results]()
A Focused Target Market Delivers Outsized Results
17/07/2017 Duración: 21minRick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.
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![Using Market Research to Drive Growth]()
Using Market Research to Drive Growth
03/07/2017 Duración: 24minStuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.
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![How to Turn Disqualified Leads Into Sales Gold]()
How to Turn Disqualified Leads Into Sales Gold
19/06/2017 Duración: 15minMichael Brenner, CEO of Marketing Insider Group, joins Candyce for a discussion on how to take disqualified leads, nurture them, and generate new demand. Episode 005.
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![Driving Sales Growth With A Maniacal Customer Focus]()
Driving Sales Growth With A Maniacal Customer Focus
05/06/2017 Duración: 16minMatt Heinz, President and Founder of Heinz Marketing joins Candyce to discuss how an intense customer-centric mindset can increase sales and credibility. Episode 004
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![How A Channel Strategy Grows Revenue]()
How A Channel Strategy Grows Revenue
21/05/2017 Duración: 15minAmy Guarino, COO of Kyndi joins Candyce for a discussion of how a channel strategy is key to stimulating fast growth and diversifying revenue streams. Episode 003
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![Strategic Value of an Ideal Customer Profile]()
Strategic Value of an Ideal Customer Profile
08/05/2017 Duración: 23minCraig Rosenberg of TOPO Inc. joins Candyce for a discussion of the strategic value of an ideal customer profile. Episode 002
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![Customer Experience as a Competitive Advantage]()
Customer Experience as a Competitive Advantage
24/04/2017 Duración: 24minCarlos Hidalgo of VisumCx and Candyce discuss how customer experience can be a competitive advantage. Episode 001
