We hear much about eureka moments that launched exciting new businesses. But what happens after taking that bold step to become your own boss? Juggling family and work demands, running businesses from home, the role of friends and family members, lifestyle, resource acquisition, and the fascinating, messy realities of entrepreneurs are themes explored in this series by Dr. MariaLaura Di Domenico of The Open University.
Mompreneurs: Working mothers who run their own businesses03/12/2010 Duración: 14min
MariaLaura focuses on women entrepreneurs with children, the reasons for their business choices, and the challenges / rewards of balancing demands of work and family in this way.
Making it up as you go along: Business as bricolage03/12/2010 Duración: 14min
Bricolage refers to ‘making-do’ with limited resources in new and creative ways. How do entrepreneurs approach the realities of running a business?
Lifestyle entrepreneurship: A life affirming business ethic03/12/2010 Duración: 14min
MariaLaura unpacks the notion of ‘lifestyle’ and explores the priorities and orientations of the so-called ‘lifestyle entrepreneur’.