MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Weekly interviews will feature real people whove solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.
A Return to Always On Marketing22/05/2019 Duración: 18min
B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last decade, the B2B world has been lead-centric and therefore, we’ve been programmed to think in terms of “campaigns.” The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.
Turning Customer Feedback Into Buyer-Centered Campaigns07/05/2019 Duración: 29min
Many teams go through the process of gathering feedback from their clients, former clients, and prospects but many struggle to use that data to create and deploy buyer-centered campaigns. Tune in to this episode of Martalk as Mark Evertz of The Pedowitz Group shares his excavation process, how to turn your discovery into productive campaigns, and which technology is required to deliver leads that close.
Measurement + Optimization with Erin Kelley of Annuitas24/04/2019 Duración: 15min
Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.
Putting Artificial Intelligence to Work: with guest George Verey of Hubb09/04/2019 Duración: 14min
George Verey, Marketing and Sales Operations at Hubb, talks with host Angela Earl about how to put Artificial Intelligence to work.
Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew26/03/2019 Duración: 26min
Host Angela Earl interviews Nida Chughtai, vice president of Marketing at Mintigo, and Asher Mathew, vice president of Business Development for Lean Data. They talk about leveraging an account-based approach.