In My Humble Opinion



We are Form & Function Marketing, Northwestern Universitys only student-run marketing organization. Each week, we invite you to chat with us about current advertisements and media trends. Its quick, its unfiltered, and its for everyone.


  • 10. We’re back!!!!!!!

    26/02/2020 Duración: 11min

    WE. ARE. BACK. On the inaugural episode of 2020 and season 2, Patrice and Cate discuss what’s new in their worlds and in the world of marketing. Cool classes, brand crushes, our take on the moldy Whopper, and so much more!

  • 9. AirDrop, Drop Top

    18/04/2019 Duración: 09min

    Chat with us about Magic Spoon cereal and new packaging from Coke. Then hear our take on Childish Gambino’s Coachella sneaker drop.

  • 8. Young, scrappy, and mostly hungry

    10/04/2019 Duración: 09min

    This week is a smorgasbord! Chat with us about coffee shops, Oreos, and Apple’s latest hit. Talk to you next week on IMHO

  • 7. Joke’s On You

    04/04/2019 Duración: 13min

    Come chat with Patrice and Cate about the best brand pranks of April Fool’s Day. From edible face masks to ASMR, this year companies had lots of tricks up their sleeves. Check out some other punchy pranks below, and let us know your favorites.

  • 6. We Got the Beat

    13/03/2019 Duración: 19min

    This week, a post-NUDM Patrice and Cate are joined by Haley Davis, Northwestern sophomore and singer/songwriter. They discuss marketing in the musical world and Haley’s newest album.

  • 5. The Boys Are Back

    06/03/2019 Duración: 09min

    This week, Patrice and Cate discuss their brand crushes and explore the marketing behind recent pop culture happenings. From Ariana Grande to the Jonas Brothers, childhood stars are back in a big way.

  • 4. Is Brandless actually more?

    27/02/2019 Duración: 08min

    In this week’s episode, Patrice and Cate break down Brandless, an e-commerce website where all groceries, household items, and personal care necessities are just $3. Check out Brandless here: and decide for yourself whether this new company is here to stay.

  • 3. OV Oh My

    20/02/2019 Duración: 12min

    In this special episode, Cate sits down with F&F’s VP Programming, Rachel Cantor. They discuss their love for Outdoor Voices and the exciting things happening in the Direct-to-Consumer space.

  • 2. Kids These Days

    13/02/2019 Duración: 10min

    On this week’s episode, Patrice and Cate discuss THE EGG. They don’t totally get it, but they know there’s something there. Also tune in to hear the first installment of our brand new segment, Brand Crush!

  • 1. Pilot: Crying Over Spilled Milk (Super Bowl Rundown)

    06/02/2019 Duración: 07min

    On this week’s episode, Form & Function Marketing’s Patrice and Cate kick off our series with a discussion about the best and worst ads of the Super Bowl. Watch the our favorite spot here: and let us know what you think!