Creative Capes



Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made and opinions on whats going on in the industry. Get inspired!


  • Lovework Studio on Why Ugly Logos are a Good Thing

    19/05/2021 Duración: 46min

    Obsessed with branding? Then listen to these great tips from Campbell and Robyn Butler, Co-founders of Lovework Studio. Together they have worked with some of the best brand agencies around. From Wolff Olins, Design Studio, Dragon Rouge and many more. In our chat, they explained why ugly logos are a good thing, and how to present your ideas to clients in an unconventional way. If you're a visual listener, watch this on our YouTube Channel.  Campbell and Robyn also curated The Ultimate Course on Brand Design & Strategy, Branding Now. Learn more here

  • Guy Duncan, CTO of Tide: How to Reduce Work Stress and Prioritise Your Time as a C-level Executive

    19/05/2021 Duración: 01h04min

    The third guest in our Leadership Series was Guy Duncan, Chief Technology Officer at Tide – one of the fastest-growing FinTech companies in the UK. Guy has over 20 years of tech leadership, previously as a CTO of BMW and other large organisations like Valtech and PayU. Be prepared to get really practical insights on how to convince your leadership team to launch your idea, how to reduce your work stress and how to prioritise your time as a C-level executive.  Guy will also be a teacher on our Executive Programme For Design Leaders. Learn more here

  • Huge Inc. On Why Creative Leaders Make Great Business Leaders

    06/05/2021 Duración: 51min

    In our second interview in our Leadership Series, we were joined by Fura Johannesdottir, Chief Design Officer of Huge Inc. Fura has over 20 years of experience in the industry, working for brilliant companies like R/GA, Publicis Sapient and loads more. We discussed her approach to design leadership and the best way of talking to business leaders about the power of design. We'll be talking with more industry leaders from the worlds of technology, design, psychology and product – view the line up here

  • Zaha Hadid Architects on Bauhaus, Design Leadership and Why Creatives Should Question Everything

    27/04/2021 Duración: 56min

    Our first guest in our new Leadership Series is Bidisha Sinha, Senior Associate at the legendary Zaha Hadid Architects. We chatted about the need for a new Bauhaus, what it was like to work with Architecture pioneer, Zaha Hadid, and the challenges and rewards of being a design leader. We'll be talking with more industry leaders from the worlds of technology, design, psychology and product – view the line up here 

  • Superframe on How to Use Trends and Foresight in your Business Strategy

    19/02/2021 Duración: 01h04min

    We had a great chat with Sébastien Van Laere, Founder of Superframe – an agency using insight and foresight to develop brand-, innovation- and business strategy for some of the biggest global brands. We discussed why thinking about the future is important in our lives, some of his favourite trends of 2021 and whether Clubhouse is a trend or just a fad. Sébastien also curated our Trendspotting and Strategic Foresight Course – Learn how to Use Trends and Foresight in your Brand and Innovation Strategy

  • Reed Words on Copywriting, Tone of Voice and Branding with Words

    12/02/2021 Duración: 01h06min

    In a Design Hotline edition of the Creative Capes Podcast, we sat down with Mike Reed and Sam Russell of Reed Words – chatting about all things brand language, played some quick-fire, brand writing games and answered our special guests' burning questions on brand writing and language.   Mike and Sam are also curated our Building A Brand Language course –  learn how to write for brands consistently and with impact

  • Tendril On Building Creative Partnerships

    25/11/2020 Duración: 54min

    On episode 16 of the Creative Capes Podcast, we had a great time speaking with Christopher Bahry, Co-founder and Creative Director of Tendril - a design-driven animation, VFX, and digital innovation studio with offices in Canada and Brazil. Christopher shares how important creative partnerships are in growing as a designer, human and a business. We also discuss his learnings from co-founding Tendril 10 years ago to now, as well as what's the next big thing in motion design. If you want to see Ekaterina's and Christopher's faces, head over to our Youtube Channel @futurelondonacademy  Christopher is also one of our industry experts on our Running An Agency ✹ Live ✹ - Learn how to run and scale your design business

  • Base Design On Taking Creative Risks

    19/11/2020 Duración: 52min

    On episode 15 of the Creative Capes Podcast, we had so much fun speaking to Thierry Brunfaut, Founding Partner and Creative Director of Base Design  - an international network of studios based in Brussels, New York, Geneva and Melbourne. Thierry shares how he set up Base Design 30 years ago - as well as the risks he took, and everything he learnt along the way. If you want to see Ekaterina's and Thierry's faces, head over to our Youtube Channel @futurelondonacademy. 

  • JKR On How To Create An Effective Brand Strategy

    06/11/2020 Duración: 56min

    On episode 14 of the Creative Capes Podcast, we sat down with Sean Thomas, Executive Creative Director of JKR - a global creative agency that has been reigniting some of the world’s most well-known brands for over 30 years, from Budweiser, Burger King, Dunkin to Heinz, Snickers, The National Lottery and many others. In this conversation, Sean will share his thoughts on how to create an effective brand strategy as well as his learnings on winning and losing clients. If you want to see our faces, head over to our Youtube Channel @futurelondonacademy. 

  • Dropbox On Authentic Leadership

    30/10/2020 Duración: 55min

    On episode 13 of the Creative Capes Podcast, we had a blast speaking to Elizabeth Gilmore, Creative Director of the brand studio at Dropbox. We are certain you've all heard of Dropbox! Dropbox originally started as a files storage service and now is more of a smart workspace with products like Dropbox Paper that allow teams to collaborate on creative projects wherever they are. In today’s conversation, Liz will share her thoughts on how to build strong brands, increase conversions and why authentic leadership is important for any creative team. We hope you enjoy our chat and if you want to see Ekaterina's and Liz's faces and matching lipsticks, head over to our Youtube Channel @futurelondonacademy. 

  • Mars Inc. on Scaling Design Thinking

    22/10/2020 Duración: 01h05min

    We've got a special episode of Creative Capes Podcast

  • intO on How Socio-Cultural Research Improves User Experiences

    14/10/2020 Duración: 39min

    We sat down with Joanna Brassett, Founding Director of intO – an innovation consultancy that works across the world developing strategies for companies like Uber, Skyscanner and Nike. In this episode, Joanna explains what cultural context in research is and how it can help us understand socio-cultural trends that are relevant, that influence business in the future and improve user experiences. We hope you enjoy our chat and if you want to see our faces, watch on our Youtube Channel @futurelondonacademy. 

  • Wolff Olins on Design Leadership and learning how to lead a Design team

    08/10/2020 Duración: 51min

    We had a chat with Emma Barratt, Creative Director and Head of Design at Wolff Olins London. In this conversation, Emma spoke about design leadership and her journey of becoming a Creative Director in the most admired agency in the world. We also discussed the challenges of being in high positions and her personal battle with dyslexia. We hope you enjoy it and if you want to see Wolff Olins’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy. 

  • Anyways Creative On How Collaboration Is Key

    24/07/2020 Duración: 50min

    We sat down with Claire Campion, Senior Creative at Anyways Creative. In this conversation, Claire shares some amusing stories from her career, including how she messed up an interview at Anyways and still got hired. We also dive into how Anyways created an immersive experience for Sonos in New York while being in London, what creative process they have in the studio and why collaboration is a big part of everything they do. We hope you enjoy it and if you want to see Anyway’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy 

  • BUCK On How To Learn Anything You Want

    03/07/2020 Duración: 53min

    We sat down with Ben Langsfeld, Group Creative Director at BUCK. We chatted about how Buck created a very special culture that makes people leave their egos at the door, how to work on a project for 8 months and not to get bored, and how to learn anything you want. We hope you enjoy it and if you want to see Buck’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy 

  • Wolff Olins Founder Michael Wolff Telling Stories

    22/08/2019 Duración: 40min

    From how he got his first clients, the importance of branding, founding Wolff Olins and stories about his time in the army – British graphic design legend Michael Wolff reveals details about his past never heard before in this first episode of 'Michael Wolff Telling Stories'.

  • Jonny Burch on How To Progress In Your Design Career!

    08/08/2019 Duración: 28min

    We visited the founder of Progression Jonny Burch to all talk about career progression and design. We spoke about how to find a founder with the same values as you, what skills you need to be a design manager and what Jonny wishes he knew about career progression before working at Deliveroo! 

  • DeepMind - Design Functionality over Beauty

    05/07/2019 Duración: 41min

    We sat down with Dem Gerolemou at DeepMind - an AI research company that joined Google in 2014. In 2016 Deepmind Health was launched to explore how advanced technologies can support clinicians in providing patients the care they need quickly and efficiently. We discussed ethics and empathy in relation to AI technology in healthcare, how Dem approaches his role as a User Interface Designer, and how much he benefitted from being a mentor.

  • Depop: Gen Z and Millennials – What's The Key Difference?

    20/06/2019 Duración: 01h06min

    We sat down with Ilaria Squicciarini from Depop – a social marketplace where over 13M people go to buy, sell and discover unique items. Their mission is to empower fashion creatives, offering them with a platform that celebrates their individuality. We talked about changes in customers’ behaviour in the past years, how Gen Z use technology and how they create campaigns that go viral.

  • John Lewis On Innovation Catalysts, Alpha State & Change!

    28/03/2019 Duración: 40min

    We sit down with Hilary Lovie, Commercial Innovation Manager at John Lewis & Partners. We talked about how to drive innovation within a big organisation, what role innovation catalysts play in this transformation and how to get your brain into the alpha state!

página 1 de 2