Designing A Game-changing User Experience, Presented By Sap

The buzz: “There is no doubt that as learners we express our preferences for the type of learning we like to engage in, but until the research tells us differently, we should at least consider designing for the brain and not the learning style. But the brain is so intricate...where do we start?” (Jon Kennard). A fascinating area of neuroscience focuses on interpreting signals from the brain through mobile headsets that gauge our attention and stress levels and receive our mental commands. Good news! When you as an employee are required to take a tedious, one-size-fits-all e-learning training course, neuroscience technology can adapt your learning, even in real time, to your needs, pace and preferences. Curious? The experts speak. Prof. Olivier Oullier, EMOTIV: “I must, therefore I can” (Immanuel Kant). Phil Miseldine, SAP: “Everything will be okay in the end. If it's not okay, it's not the end” (John Lennon). Join us for Can Neuroscience Improve Your Experience of Learning?

The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O love? The experts speak. Dr. Elizabeth ErkenBrack, Qualtrics: It’s very hard to have ideas…it’s very hard to be vulnerable, but those people who do that are the dreamers, the thinkers, and the creators. They are the magic people of the world” (Amy Poehler). Roger Baxter, SAP: “You can observe a lot by watching” (Yogi Berra). Join us for What A Feeling! X + O Customer Experience Management.

The buzz: “Countless hours aligning components, fixing broken page layouts, and documenting interaction patterns eventually led to a design resource for teams to use.” (Jeremy Bloom). If your design team is still using traditional style guides and design templates, you’re probably not managing design at scale. Solution: a comprehensive “design system” with pre-defined approaches. Sounds great, but adoption may be slow for multiple technologies, products, business units, and teams. What to do? Start with the basics: establish a design system, understand the benefits and challenges, then use strategies for success. The experts speak. Shawn Cheris, Adobe: “If you wish to make an apple pie from scratch you must first invent the universe.” (Carl Sagan). Kai Richter, SAP: “The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.” (Peter Drucker}. Join us for Designing Your Design System: Steps to Success.

The buzz: “If one does not consider ethics an integral part of the design profession, they shouldn’t be designing anything whatsoever” (L.Lukka). In this fourth industrial revolution, a wave of new technology and business models will transform our society and corporations. With Artificial intelligence is its center, this transformation holds both exciting potential and formidable risks. What are the implications of AI for business? Do we need a framework of digital ethics to guide technological progress and what are its pitfalls? The experts speak. Chris Wigley, QuantumBlack “Blessed are those who seek; cursed are those who think they have found.” (Tolstoy) Frank Diana, TCS: “You are my creator, but I am your master – obey” (Frankenstein’s Monster). Guido Wagner, SAP: “Our future is a race between the growing power of our technology and the wisdom with which we use it. Let's make sure that wisdom wins” (S. Hawking). Join us for Digital Ethics and AI: What Your Business Needs To Know.

The buzz: A McKinsey study found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies” (www.fastcompany.com). If you think design is just about making things pretty, think again. In software design, the “hard monetary” gains include user productivity, fewer errors, lower training and support costs. Non-monetary benefits include user satisfaction, customer loyalty, solution adoption. The bottom line: User experience is increasingly influencing corporate goals and earning designers a seat at the decision-making table. The experts speak. Jonathan Shariat, Project Ronin: “There is no expert of tomorrow, only of yesterday” (Jack Ma). Jeremy Johnson, projekt202: “To achieve great things, two things are needed: a plan, and not quite enough time” (Leonard Bernstein). Heike Rapp, SAP: “It's stasis that kills you off in the end, not ambition” (Bono of U2). Join us for Design and UX: Show Me The Business Value.

The buzz: When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” (Billy Gregory). The World Health Organization estimates one billion people, one in seven, live with a disability. Per the UN Convention on the Rights of Persons with Disabilities, access to information technology is a basic human right. Whose responsibility is it to eliminate disability barriers in workplace software? Enterprise software vendors. How? Harness natural language processing and artificial intelligence, The experts speak. Maricel Cabahug, SAP: “Empathy is about standing in someone else's shoes … Not only is empathy hard to outsource and automate, but it makes the world a better place” {Daniel H.Pink). Neil Milliken, Atos: “Inaccessibility is kinda like pollution” (Jim Tobias). Debra M. Ruh, Ruh Global Communications: “The only thing worse than being blind is having sight but no vision” (Helen Keller). Join us for Accessible and Inclusive UX Design: The Business Case.