The Smart Passive Income Online Business And Blogging Podcast

#666 One thing is clear—lazy content creation won't get you anywhere online today! So how do you grab attention and get audiences to focus? One way to do it is through pattern interrupts. If you don't know what I'm talking about, maybe you've seen this technique in action during the Super Bowl commercials. In fact, a clever Tubi ad spot had me and thousands of other people scrambling in just fifteen seconds. Listen in on today's episode for my reaction! But you don't have to resort to trickery to create memorable content that stands out. Subtle yet effective ways to leverage pattern interrupts exist and work wonders in video, audio, or any other medium. So much so that they've become essential for modern content creation. Tune in to hear about some of the tactics I use that have delivered great results! Show notes and more at SmartPassiveIncome.com/session666.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#665 The best part about online marketing is that it is fast. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! In today's episode, I'm joined by Chris Mercer of MeasurementMarketing.io. Chris helps businesses figure out what's working and what isn't and stops them from committing "random acts of marketing" that never deliver. But what are the measurements to pay attention to and the easiest ways to automate your analytics? Chris shares his step-by-step framework with us in this game-changing conversation. Don't miss out because you'll have everything you need to completely transform your marketing at the end of today's session! Join us, and make sure to access the show notes and an incredible toolbox Chis has prepared for SPI listeners at SmartPassiveIncome.com/session665.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt

#664 You have to be a disaster before you become the master. I heard this from John Lee Dumas a while ago, but it really helped me get through February this year. You see, starting to write my upcoming book has been a massive grind. This is my first time going down the traditional publishing route, so it feels like a huge deal. I shared both my excitement and my worries with you in episode 624. If you haven't already, check that session out to find out more! Of course, I already wrote and self-published my first three books. That experience is coming in handy, but it didn't make starting this process any easier. So today, I want to share the steps I took to finally get in the groove. If you're struggling to get started on a big project or sick of grinding it out, listen in for my best tips! Show notes and more at SmartPassiveIncome.com/session664.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even doubled their email list income using this framework! We've seen Jason's mastery in action at SPI. He is the man behind the massive success of our recent All-Access Pass campaign! This session is an excellent behind-the-scenes look at our email marketing plan and a blueprint for anyone looking to follow in our footsteps. The best part is that the tools discussed today can be used at any level, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session663.See Privacy Policy at https://art19.com/privacy and Californ

#662 I didn't think anyone would discover my little trick, but one of our Unstuck newsletter subscribers from Australia totally caught me! She reached out with incredible feedback that I have to share with you. Suffice it to say the tools in my book Superfans are still serving businesses everywhere. In fact, my subscriber's message was all about how one simple tactic doubled her Patreon revenue in fifteen minutes! I wrote Superfans with this exact scenario in mind, focusing on strategies that will work no matter how technology evolves. With the advent of AI-powered content, the human connections I want to help you create are more important than ever to stand out online. If you've been keeping up with Deep Pocket Monster, my Pokémon YouTube channel, you know that Superfans is the foundation on which I've amassed half a million subscribers in two years. Join me for today's session to find out even more. Enjoy! Show notes and more at SmartPassiveIncome.com/session662.See Privacy Policy at https://art19.com/priva

#661 What happens when you finally achieve your goals may surprise you. You see, many people who chase "success" find both the journey and the destination unfulfilling. But what if, instead of success, you aimed for greatness? This is the focus of my incredibly powerful conversation with my good friend, Lewis Howes. As many of you know, Lewis hosts The School of Greatness. With over 500 million downloads, his podcast is one of the most popular out there! Lewis joins me for a game-changing chat centered around the learnings from his new book, The Greatness Mindset. So how will a serve first mentality help you achieve more than you ever thought possible? In this episode, Lewis shares his tips for finding and pursuing a meaningful mission. We talk about the framework for work-life balance, transforming your weaknesses into superpowers, overcoming challenges, and much more. Next-level strategies are discussed today, so tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session661.See Privacy Policy

#660 Today I share an unusual tool for audience growth and engagement that you can have a lot of fun with! RPGs—ridiculous public goals—are something that I've noticed a few creators use. I've even leveraged this tactic myself at times, but never intentionally. That said, now that I'm coining the term, this is something I intend to explore in a lot more depth. RPGs are a powerful way to keep your viewers, listeners, and readers coming back for more. But what exactly does a "ridiculous public goal" strategy consist of? Listen in on this episode to find out. I always say that basic knowledge is available all over the internet. As such, it's your unique personality that grows your following and business. So join me to learn how to showcase your character and have people rooting for you to succeed through RPGs! Show notes and more at SmartPassiveIncome.com/session660.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#659 Today's guests have built something absolutely incredible. They run a community of over fourteen thousand members and generate passive income from in-person meetups. That's right—their event system is fully automated! The key to all this is an exquisitely designed funnel and the podcast that started their inspiring journey. Liz Faircloth and Andresa Guidelli help women in real estate achieve financial freedom. Their brand, The Real Estate InvestHER, has seen massive growth in the four years since enrolling in SPI's Power-Up Podcasting course. Liz, Andresa, and I discuss building long-term business partnerships, organic audience growth, managing an influx of over one hundred new community members per week, and creating events that run themselves. Their insight into these topics is truly priceless! We also discuss the core principles behind their success that are both vital and universally applicable. So listen in for a masterclass in community creation and business development! Show notes and more at Smar

#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large audience online doesn't just attract sponsors and new opportunities. Of course, you also become a target for bad actors looking to make a buck. That's why protecting yourself, your team, and your followers is vital! There's been a spike in attacks of late, so listen in on this episode to learn about how this happened and the tools I used to stop the hackers. I was actually able to get my channel back in about two hours, so join me for today's session to find out how to take action if this ever happens to you! Show notes and more at SmartPassiveIncome.com/session658.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#657 Greg has had it with his nine-to-five job! He wants to be his own boss. He wants more free time with his superstar wife, Anna Kendrick. So what is the step-by-step process Greg can use to start his own business? If you're not too confused, listen in on this episode to get exactly that! Today, Amy Porterfield is on the show for one of our wildest chats. Two Weeks Notice, her first book, shares the blueprint for going from "stuck" to making strides toward your dreams. We have a lot of laughs in this one, but the tactics we explore are pure gold for beginner and intermediate entrepreneurs! Amy and I talk about side hustles, quitting traditional jobs, earning real money online, revenue-generating content, and much more. Many people wait for their true calling to appear out of nowhere. The thing is, unless you start taking action, your passion will never reveal itself. So join us for this conversation to begin your journey to financial freedom! Show notes and more at SmartPassiveIncome.com/session657.See Priv

#656 In Hawaii, I am not who you think I am. When my flight lands tomorrow, I become someone else for the first time. What am I talking about? If you've followed my updates over the last two years, you know that my Pokémon YouTube channel has grown like crazy. In fact, with less overhead, Deep Pocket Monster is now more profitable than SPI. What?! So, at the Hawaii Pop Con, I'll be speaking as Pat Flynn from Deep Pocket Monster for the first time! Of course, none of this would be possible without the lessons from my book Superfans. It's that exact knowledge that I'm leveraging to grow this massive new community on YouTube. This is my absolute unfair advantage going into a highly competitive niche that, at first, I knew almost nothing about. Listen in on this session to learn more about the strategies that have made all the difference for me! Show notes and more at SmartPassiveIncome.com/session656.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not

#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential reading for any entrepreneur. In this session, we dive even deeper into the game-changing impact of storytelling in business. Dr. J.J. Peterson shares the seven elements your brand script should include, how to become a better marketer, how to stand out in your niche, and much more. Thousands of organizations have seen massive growth under his guidance, so don't miss this incredible talk! Show notes and more at SmartPassiveIncome.com/session655.See Privacy Policy at https://art19.com/privacy and California Privacy Notice

#654 None of us start out with an army of superfans. In fact, even getting people to give our content a chance on social media is a challenge in the beginning. In this Teaching Friday episode, Gillian Tietz of the Sober Powered and The Grind podcasts explains why and gives us the tactics that actually make a difference! When I have members of SPI Pro take over the show to share their expertise, I know the content will be insanely valuable. This session is a perfect example of that! Today, Gillian teaches us her Sneak Attack Method for social media. This is how she creates posts that bring in thousands of new followers and podcast listeners by leveraging the power of quick wins. This is a masterclass in podcast marketing, but the tips apply to all forms of content. Show notes and more at SmartPassiveIncome.com/session654.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#653 Starting from nothing and working hard to build a business is relatable. But what happens when you finally "make it?" My returning guest, Sophie Walker of the Australian Birth Stories podcast, is the perfect example of someone who has built a brand from scratch and turned it into a vast empire. We last spoke in episode 432. Her show has since amassed over ten million downloads, and sponsors are lining up to support her work! She was one of our star students in Power-Up Podcasting, so I'm not surprised. But the responsibility of running a brand that's changing lives and the massive financial decisions involved can weigh anyone down. Join Sophie and me for this incredible conversation about podcasting, business growth, work-life balance, and building a team with a shared vision. We also discuss Sophie's first book, The Complete Australian Guide to Pregnancy and Birth, and much more. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session653.See Privacy Policy at https://art19.com/privacy

We all fall into the trap of comparing ourselves to other entrepreneurs. But without a behind-the-scenes look, we often lack critical information that would change the whole equation. Especially if all we have to go by is someone's online presence. Back in 2019, I got an inside look at Gary Vaynerchuk's operation that was a total perspective shift. I've already had Gary on the show, but visiting his offices in New York helped me understand why I could never be as active as him on social media. I was floored to discover that he had an army of fifteen to twenty individuals dedicated to managing his personal accounts! Listen in to get the rest of the story and the takeaways that have since changed how I measure success. And, if you're not subscribed to my Unstuck newsletter, make sure to sign up to get more stories like these to help you move forward in business! Show notes and more at SmartPassiveIncome.com/session652.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19

#651 Connecting with your audience through podcasting can be a game-changing strategy for any brand. As you know, we're already helping many entrepreneurs take advantage of this opportunity. But what is the other, less often talked about, benefit of creating a show in your niche? This episode with Jess Larsen is mandatory listening for any podcaster. You see, Jess credits the interviews he's hosted on Innovation and Leadership with everyone from non-profit organizers to billionaires and movie stars as personal masterclasses from the people he looks up to most. The relationships you can build with top figures in your industry through podcasting are second to none! But how do you get high-profile guests on your show and create authentic connections that can help you grow your business? That's the focus of today's incredible chat with Jess. Don't miss our conversation, and enjoy! Show notes and more at SmartPassiveIncome.com/session651.See Privacy Policy at https://art19.com/privacy and California Privacy Notice

#650 Wednesday's chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can solve our audience growth and monetization woes. The thing is, this strategy is not right for everyone. In fact, I've had multiple offers come my way over the years to take advantage of this, and I've always turned them down. So what am I talking about? In this episode, I want us to look at the pros and cons of joining a podcast network. This applies to other forms of content as well. Networks have been popping us for YouTubers, bloggers, and other creators for a while now. So would you benefit from joining these organizations, or would you be better off staying away from them? I hope the perspective I share today will help you make the best long-term decision for your brand. Show notes and more at SmartPassiveIncome.com/session650.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar

#649 The entrepreneurial journey can be a lonely one if we don't take the time to nurture supportive connections. But how do we build a business network to help us reach and impact millions of people in our niche? This is the topic of today's chat with Selena Soo. Through her signature publicity and marketing approach, Selena helps her clients build powerful relationships and become industry leaders. Our conversation is a deep dive into the best strategies for leveling up your brand through win-win partnerships with influencers in your space. We discuss using your goals and values to access relevant new and legacy media channels to grow your audience. Selena and I also cover the shortcuts to building new relationships through specific in-person and online events. I always say that digging your well before you're thirsty is hugely important. Selena shares the precise templates to do just that in this incredible session. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session649.See Privacy P

#648 Just-in-time learning—only acquiring new information when needed for the job at hand—has been hugely beneficial for me! To help you set the tone for 2023, I'd like to talk about two impactful books that have helped me level up my skill set at pivotal moments in my journey. Tiny Thunder by Sue Rice has yet to take off, but it comes highly recommended by my mentor James Schramko. This is a fascinating book about the kind of marketing that stops people in their tracks by leveraging the power of analogies. The second book I bring up today is one that you might already be familiar with. Rocket Fuel by Gino Wickman is a massively influential work that focuses on the relationship between visionaries and integrators in business. Having both types of people in your company is truly essential! Listen in on this session to learn more, and enjoy! Show notes and more at SmartPassiveIncome.com/session648.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-s

#647 Budgeting is a scary word for a lot of people. We're so used to instant gratification now that putting off the lifestyle we want feels like an impossible task. But this kind of spending leads many into debt. So what steps can finally set us up for financial freedom? Today's guest, Jamila Souffrant of Journey To Launch, is one of the top personal finance thought leaders out there. Through her incredible podcast, she provides listeners with tools and resources to skyrocket their savings and unlock the path to independence. Be sure to check out my appearance on episode 292 of her show to find out more! So what are the best strategies for sustainable budgeting? How can we achieve our dream lifestyle and retire early? What are the safest investments we can make at any level? Don't miss this chat because Jamila and I cover all that and much more. Listen in, and take action! Show notes and more at SmartPassiveIncome.com/session647.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at