Sinopsis
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Episodios
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Is SEO Copywriting Just Good Copywriting?
02/06/2010 Duración: 29minIs SEO Copywriting Just Good Copywriting?This content from: Duct Tape Marketing Is SEO Copywriting Just Good Copywriting?This content from: Duct Tape Marketing Marketing podcast with Brian Clark (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing podcast is Brian Clark, publisher of the best blog around on copywriting (my [...]
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The Marketing Funnel Is Broken
27/05/2010 Duración: 19minThe Marketing Funnel Is BrokenThis content from: Duct Tape Marketing The Marketing Funnel Is BrokenThis content from: Duct Tape Marketing Marketing podcast with Joseph Jaffe (Click to play or right click and "Save As" to download - Subscribe now via iTunes Marketers have used the metaphor of the marketing funnel for decades. The idea being to draw lots of leads into the very big open [...]
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Marketing in the Age of Google
20/05/2010 Duración: 20minMarketing in the Age of GoogleThis content from: Duct Tape Marketing Marketing in the Age of GoogleThis content from: Duct Tape Marketing Marketing podcast with Vanessa Fox (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is ex Googler Vanessa Fox. Fox is the author of Marketing in the [...]
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Do You Fascinate?
20/04/2010 Duración: 24minDo You Fascinate?This content from: Duct Tape Marketing Do You Fascinate?This content from: Duct Tape Marketing Marketing podcast with Sally Hogshead (Click to play or right click and "Save As" to download - Subscribe now via iTunes Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do [...]
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Changes Come to Yelp
14/04/2010 Duración: 26minChanges Come to YelpThis content from: Duct Tape Marketing Changes Come to YelpThis content from: Duct Tape Marketing Marketing podcast with Luther Lowe (Click to play or right click and "Save As" to download - Subscribe now via iTunes The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an [...]
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Making Ideas Happen
06/04/2010 Duración: 27minMaking Ideas HappenThis content from: Duct Tape Marketing Making Ideas HappenThis content from: Duct Tape Marketing Marketing podcast with Scott Belsky (Click to play or right click and "Save As" to download - Subscribe now via iTunes Many business owners, particularly the more creative, are good at making ideas, but not always so good at making those ideas happen. For this episode of the Duct [...]
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Groupon Founder Talks About Success and Growth
23/03/2010 Duración: 21minGroupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing Groupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing Marketing podcast with Andrew Mason (Click to play or right click and "Save As" to download - Subscribe now via iTunes This week's guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to [...]
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REWORK Podcast with Jason Fried
18/03/2010 Duración: 23minREWORK Podcast with Jason FriedThis content from: Duct Tape Marketing REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing Marketing podcast with Jason Fried (Click to play or right click and "Save As" to download - Subscribe now via iTunes 37 Signals is a company that most online service providers would love to be like. From day one the creators of Basecamp, Backpack, Highrise and Campfire, [...]
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Author of Book Yourself Solid Visits Referral Week
10/03/2010 Duración: 19minAuthor of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing Author of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest podcast featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses - check it out at Make a Referral Week 2010 Marketing podcast with [...]
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Author of Word of Mouth Marketing Visits Referral Week
08/03/2010 Duración: 22minAuthor of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast [...]