Traction: How Startups Start | Nextview Ventures

Informações:

Sinopsis

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things?With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today.For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.

Episodios

  • #31: The Meta Ep (Jay Acunzo, NextView + Jenny Jao, HBS)

    08/11/2016 Duración: 40min

    In this episode, we mix things up. Jenny Jao of Harvard Business School digs into the making of Traction with host Jay Acunzo. How does it fit into the overall strategy behind NextView Ventures? How should other entrepreneurs produce winning podcasts or content in general? What caused Traction to find early, well, traction...appearing high on the lists of Forbes, TechStars, and elsewhere, all after just a few episodes? All that and much more in this meta-episode about making these very episodes.

  • #30: Working IN vs ON Your Startup (James Reinhart, thredUP)

    01/11/2016 Duración: 29min

    What does the evolution from founder to CEO look like? And how does an entrepreneur balance working IN the business early to tinkering ON the business as it grows? How early does that mentality need to start? Today, we talk to the co-founder and CEO of thredUP, one of the largest and fastest-growing companies in the NextView portfolio (and in general). The company's co-founder and CEO, James Reinhart, talks about the biggest decisions he had to make in starting the company, moving from an insight pulled from his life to a larger, highly scalable business. Follow James at http://twitter.com/jamesreinhart Visit http://thredup.com to shop their second-hand clothing store. Follow Jay at http://twitter.com/jayacunzo or go behind-the-scenes of his creative process every day at http://snapchat.com/add/jayacunzo Subscribe to all NextView content at http://nextviewvc.com/blog    

  • #29: Disrupting Disruptors (Matt Ruby, Vooza)

    26/10/2016 Duración: 35min

    Today, we talk to startup legend and self-made millionaire, Matt Ruby, founder of Vooza -- thought leader, disruptor, and the next Steve Jobs. Alright, alright, so none of that is true -- but we DO talk to a guy named Matt Ruby who parodies the startup world through his video production company, Vooza. Not only are they hilarious, but they partner with some REAL startups to create hilarious videos too. Follow Matt on Twitter: https://twitter.com/voozahq Watch Vooza's videos at http://vooza.com Say hi to Jay on Twitter: http://twitter.com/jayacunzo Go behind-the-scenes on Snapchat: http://snapchat.com/add/jayacunzo    

  • Arguing with VCs with the CEO of Mattermark [Rebroadcast]

    20/10/2016 Duración: 43min

    In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. 2) The domino effect of thinking and operating with that desire in mind, and how this led to the SaaS startup success that is Mattermark today. 3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history. Follow Danielle - @DanielleMorrill and subscribe to the Mattermark Daily newsletter - mattermark.com/app/newsletter Follow Jay - @jayacunzo - and let him know what you think of the show. ORIGINAL BROADCAST DATE: September 2015

  • Gotham Alpha #4: Shai Goldman, SVB NYC

    19/10/2016 Duración: 40min

    NextView's NYC podcast rolls on with NYC-based principal and host Tim Devane. Today, Shai Goldman, one of the most active community builders in NYC Tech, on his background, the evolution of the local startup scene ... and who he'd draft to an all-startup pickup basketball game.   Follow Tim and Shai @tdevane and @shaig

  • #28: The Shape of Traction (Rob Go, NextView cofounder)

    29/09/2016 Duración: 31min

    Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff.   SHAPE OF TRACTION, Part 1: robgo.org/2016/09/07/the-shape-of-traction/   Part 2: HOW MUCH TRACTION DO I NEED TO RAISE VC? genuinevc.com/2016/09/26/shape-t…e-round-financing/   Follow Rob and Jay - twitter.com/robgo and twitter.com/jayacunzo

  • Gotham Alpha #3: Eli Bronner, Growth at AngelList

    13/09/2016 Duración: 35min

    In this episode of Gotham Alpha, AngelList's Eli Bronner joins NextView principal Tim Devane to discuss NYC Tech's growth and energy, why he chose to start a company in New York, how TechStars started in town, and what founders should know about building early teams through AngelList.   Gotham Alpha is the NYC-focused podcast from NextView. You can find it within the same feed as the firm's flagship pod, Traction.   Follow Eli at twitter.com/elikbronner   Follow Tim at twitter.com/tdevane   Follow NextView at twitter.com/nextviewvc

  • #27: The Biggest Reason Startups Fail (Reboot Series)

    11/08/2016 Duración: 20min

    In Part 2 of our series of episodes with Reboot, Jay plays skeptic to Dan Putt's insistence that you should actively work on communication and the "softer stuff" at your startup. Don't miss Dan's response. Then, the guys talk about the biggest reason startups fail (based on a study of 10,000 founders) and how you can avoid that same fate. Once again, Dan Putt, Chief Product Officer of Reboot, joins NextView's VP of platform Jay Acunzo for this series. Check out the Reboot podcast: reboot.io/podcast Subscribe to the NextView blog: nextviewvc.com/blog Follow the guys on Twitter: twitter.com/danputt twitter.com/jayacunzo

  • #26: Unspoken Cofounder Issues (Reboot Series)

    02/08/2016 Duración: 17min

    What happens when you and your co-founder experience conflict or strife but don't address it up front? When something festers and is ready to boil over, how do you bring it back down to a good place?   This is Part 1 in a series of Traction episodes about the ups and downs of being an entrepreneur. Specifically, we'll tackle issues of communication, leadership, and mental well-being.   Dan Putt of Reboot joins NextView's VP of platform Jay Acunzo for this series.   Check out the Reboot podcast: reboot.io/podcast   Subscribe to the NextView blog: nextviewvc.com/blog   Follow the guys on Twitter @danputt or @jayacunzo

  • #25: The Technical Side (Yoav Shapira, CTO/Investor)

    29/06/2016 Duración: 44min

    NextView's Rob Go talks with Yoav Shapira, a longtime tech leader in the Boston startup community. Yoav was first employee at CarGurus, a founding executive of HubSpot, CTO at Happier, CTO at Jana, and more. Today, he shares the evolution of what it means to lead a startup from the technical side.

  • NYC Tech Series #2: Pillar Tech Companies

    08/06/2016 Duración: 31min

    In the second episode of our NYC Tech-focused series, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the tech companies most likely to ascend to the status of "pillar" tech company. They also explore why many we consider pillars may not be, and what makes such a company in the first place.   At the end, the name of our NYC tech podcast is revealed.   Say hi on Twitter: @tdevane and @jayacunzo.   Subscribe at nextviewvc.com/blog

  • #24: What's the Problem? (Nadia Boujarwah, Dia&Co)

    02/06/2016 Duración: 36min

    Startups are exciting for any number of reasons, not least of which are all the fresh new ideas for products and various approaches to doing the work. But we forget that building successful startups is not actually about coming up with ideas. Instead, it's about finding problems, figuring out whether they truly matter (and to how many people), and working hard to solve them.   So what happens when you're obsessed with solving a problem? What does that do to your work, your team, your product, your success? Nadia Boujarwah, co-founder of Dia&Co, shares her story to answer those questions and more.   Plus, 3 special announcements about the future of the show.   SUBSCRIBE FOR MORE CONTENT FROM NEXTVIEW: bit.ly/nvsubscribe   GO BEHIND-THE-SCENES: Follow Jay on Snapchat: snapchat.com/add/jayacunzo

  • #23: Make a Life, Not a Living (Jesse Middleton, WeWork)

    03/05/2016 Duración: 55min

    Go inside the thinking behind a $16B startup -- worth more than Twitter, Pinterest or Dropbox as of this recording. Today's guest, Jesse Middleton, is a co-founder of WeWork Labs, the company's global startup incubator, and currently the head of WeWork X, which includes Labs and also the new WeWork investing and M&A activities. Jesse was also among the first to join the co-founders of WeWork when it started.    Jesse shares insights on everything from mission and hiring to community development to the scrappy and clever tactics they used early on at WeWork. We also peer ahead to the future of what WeWork could be doing globally.   Follow Jesse at twitter.com/srcasm and visit wework.com to learn more.   Follow Jay at twitter.com/jayacunzo and check out his new weekly show for creatives and makers, Unthinkable, at Unthinkable.fm, soundcloud.com/unthinkablepod, or on iTunes at bit.ly/unthinkablefm   Lastly, you can subscribe to the NextView weekly newsletter about startup traction at bit.ly/nvsubscribe

  • NYC Tech Series #1: Melting Pot Problems

    19/04/2016 Duración: 26min

    In the first episode of our NYC Tech-focused miniseries, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the biggest problem and opportunity facing NYC Tech -- namely, successful and liquid entrepreneurs fleeing tech for other industries.   Follow @tdevane and @jayacunzo on Twitter and help us give this miniseries a name - tweet #NextViewNYC   Subscribe at nextviewvc.com/blog

  • #22: Landing Pages That Convert (Oli Gardner, Unbounce)

    13/04/2016 Duración: 32min

    Oli Gardner is the co-founder of Unbounce, a platform that helps you build, test, and optimize landing pages to convert customers. Today, he spends most of his time writing and speaking and is arguably the best source on the planet for learning about how startups can create landing pages that convert, whether you're drumming up pre-launch demand or trying to keep growing meaningful revenue.   Oli also shares FIVE specific elements that all well-optimized landing pages contain, and he shares some hilarious stories and examples from his life and career -- including why he almost legally changed his name to help build Unbounce.   Follow Oli at twitter.com/oligardner and visit unbounce.com to learn more.   Follow Jay at twitter.com/jayacunzo and check out his new weekly show for creatives and makers, Unthinkable, at Unthinkable.fm, soundcloud.com/unthinkablepod, or on iTunes at bit.ly/unthinkablefm   Lastly, you can subscribe to the NextView weekly newsletter about startup traction at bit.ly/nvsubscribe

  • #21: How Startups Sell to Main Street (Angus Davis, Upserve)

    23/03/2016 Duración: 49min

    Last time, we heard from a CEO about how startups can sell to big brands and enterprises. This time, Angus Davis, the founder and CEO of Upserve (fka Swipely) shares stories and tactics around selling to Main Street businesses. As a startup that sells to later adopters of technology or very small businesses, how do you think about product, marketing, and sales?   Angus also shares some lessons learned from an impressive entrepreneurial career that spans Netscape, TellMe (which he co-founded and sold to MSFT), and Swipely/Upserve.   We also go inside his management meetings, which are impressive and amazingly collaborative.   Follow Angus at twitter.com/angusdav and visit upserve.com to learn more.   Follow Jay at twitter.com/jayacunzo and check out his new weekly show for creatives and makers in business, Unthinkable, at Unthinkable.fm, soundcloud.com/unthinkablepod, or on iTunes at bit.ly/unthinkablefm

  • #20: How Startups Sell to the Enterprise (Joe Coleman, Contently)

    08/03/2016 Duración: 40min

    The prospect of selling a new product from an "unproven" business into a large corporation can seem daunting. But startups launch all the time as enterprise-focused entities. Still, that doesn't make the situation any easier, so in this episode, Joe Coleman, cofounder and CEO of Contently, gets way into the weeds of selling into the enterprise. We also hear some valuable lessons around marketplace businesses and what it's like to be educating the market at the same time you're selling into it. Follow Joe at twitter.com/joedcoleman and visit contently.com to learn more. And let me know what you think of the show — tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: bit.ly/nvsubscribe

  • #19: Rebranding a Startup (Liz Wessel, WayUp)

    17/02/2016 Duración: 33min

    Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation. So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it? That's what we'll explore today. Follow twitter.com/LizWessel and visit wayup.com to learn more. For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

  • Special Edition: The State of NYC Seed (Rob Go & Tim Devane)

    09/02/2016 Duración: 42min

    NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed. Find the full report and SlideShare here: http://nextviewventures.com/blog/state-of-nyc-seed/ Twitter handles from the show: @RobGo, @TDevane, @JayAcunzo Topics discussed: The general climate in early-stage startups and VCs in New York City The tech landscape across four key sectors: consumer goods and services, food logistics and on-demand, media and publishing, and fintech The effects of legacy industries and companies to NYC tech, as well as those of recent fast-risers like Warby Parker, Buzzfeed, Vice, Vox, and more. The talent surplus and where the next wave of top-tier founders will originate And much more...  

  • #18: Skype-Side Chat - Content First, Product Second (Joe Pulizzi, CMI)

    03/02/2016 Duración: 56min

    When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing sooner." Today, we talk to the man who coined the term, Joe Pulizzi, founder of the Content Marketing Institute, an education and training organization serving thousands of customers and millions of readers a year. Joe's latest book, Content Inc, details how smart entrepreneurs are starting to grow an audience through content first, then unpack a product second. In this episode, you'll also learn... 1. The 6 steps startups can use to grow an audience with content. 2. Why you should consider growing an audience (and, specifically, a subscriber list) before building any product -- even when thinking venture-backed and venture-scale 3. The history of CMI, one of INC's fastest-growing companies (including the pivot Joe had to make that was so obvious, he missed it at first) 4. The biggest mistakes marketers and founders make when doing content marketing. Follow @JoePuli

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