Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Do you feel you're not getting the most out of Facebook when marketing your business? Would you like to learn how to grow your Facebook following by honing in on your target audience? This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who've previously engaged with your content. Plus, you'll learn how to customize your Facebook Page layout so it's optimal for your industry.

How did you celebrate Social Media Day this year? Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville? Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I'm joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.

Do you find yourself wishing you were more productive with your time? Do you struggle with setting and reaching goals? Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.

Have you thought about starting your own Facebook Live show for your business or brand? Are you looking to create more video content as part of your social media strategy?  Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.  

Do you know what Medium is? Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium.  One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.

Are you interviewing people as part of your content marketing strategy? When was the last time you worked at enhancing your craft? Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. He’s teaching how to make deeper connections with your guests and get better at the craft of interviewing.

Would you like to start a podcast? Are you holding back because the technology to create a podcast intimidates you? What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.

Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today I’m sharing 6 mistakes social media marketers need to stop making.

Are Instagram Stories a part of your marketing strategy? Are you aware of the latest features and how they can make your storytelling more exciting? Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytelling on Instagram Stories.

Are you thinking of hiring a social media agency? Do you have an agency or are you part of one? As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an agency who can work on social media for your business or brand can be intimidating. If you’re not in the business, it can be tough to know if they are legit or selling you a bag of goods. I’m sharing some great questions you can ask a potential agency or consultant to find out if they will be a good fit for your business or brand.

Are you confused by Facebook ads? Are you running Facebook ads but want to dive deeper into what you should focus on? If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and the team at Casual Fridays. We dive into some beginner and lots of advanced Facebook ad strategies. Learn best practices on how to set up, test and measure your Facebook ad campaigns.  

Do you need help growing your email list? Are you capturing emails where and when you should be? Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serve our audience and keep them interested in our brand and products.

Does your product or service appeal to military families? Are you marketing to military families through social media? In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experience with the demographic before marketing to them. Here’s your chance!

Do you have a social customer care strategy? Do you want to know the essential steps to win at social customer care? Today,  I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to win at social customer care.  

Should you be using Instagram Live? Is it worth the time and energy to start using another live platform? Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live.  Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way he’s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.

Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live. Let's do this!

Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media Social Hour, Rich Brooks and I discuss social media marketing for small businesses, taking a look at what the top priorities should be with limited time and resources, and how to best utilize various means of social media. Let's do this!

Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? This week on the Social Media Social Hour, Bruce Irving and I discuss social media marketing for restaurants, including which social platforms are preferred and best practices for your niche, including a breakdown of all the main channels from Facebook and Instagram to YouTube and Yelp. Let's do this!

Would you like to grow your business and increase sales? Do you have aspirations of being known as a thought leader in your industry? Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry. Let's do this!

Are you curious if the little blue bird is still an effective means to carry your social media messages? Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event? With 67 million Americans as active users, Twitter is indeed still an important platform for social media marketers. The platform has seen many changes in the past year ranging from improved Twitter Moments functionality to the ability to broadcast live right from the app itself, on mobile or desktop. This week on the Social Media Social Hour, Madalyn Sklar and I discuss these new changes, as well as 5 Twitter hacks to use when attending conferences or events. Let's do this!