Business Q&a

Google is already parsing through video content and improving video search. They're already nearly perfected text search. What about audio. It looks like their making that a priority in the coming years and that's important for audio marketers.

Lead magnets can be fine. But you have to focus on how to build your reputation in the long-term and be aware of how lead magnets may affect that reputation.

Are you looking to get more results from your blog? If you're a long-term thinker, the steps you need to take may be a little different than what you've read elsewhere...

Opportunities are exciting for any business. But there is a surprising trap that comes with opportunities. This episode is about discipline and why it's important when prioritizing your opportunities.

Are you falling into a trap that is keeping your from success? It could be that you're falling for the superhero myth.

The intro may be the most important part of your podcast. Get it wrong and few people will get beyond the first few sentences. Even if the rest of your post is brilliant you have to win people over right away. Here are a few of the best ways to start your blog posts.

There is a land rush in the content world today. People want as much content as possible. Imagine how you feel when you discover a new blog or podcast...you want to consume as much as possible including new content. Here is a way to integrate your business blog and/or podcast so you're creating both audio and text for each of those audiences.

Are you struggling to come up with a business idea? I was in that same position. I was always trying to come up with great business ideas. But looking back...they were all terrible. Here are three tips for starting a business even if you don't have a good idea for one.

You're considering quitting your job to start a new business? Here are a few things to consider as you walk out the door. Your reputation is at stake. You want to make sure you're setting yourself up for long-term success in the community.

You've started your business blog. It's been around for a few months. How do you measure the success? How do you know if it's worth continuing beyond the six-month mark? Here is a little insight into those early days of blogging.

A look at some of the best thoughts from one of the greatest entrepreneurs there every was: Herb Kelleher.

Frustrated with the lack of traffic to your new business blog? Here are some ways to build early interest while you're working to build up the organic search side of things.

There is a fear in the business world that we have to do original things. But it's just not true in almost all situations.

There is a little trend today where some people are adding too many visuals to their blog and blog posts. It can be to the point of distracting the readers and turning them away.

Getting your customers to follow you on social media is a great goal. But there are other people you want to follow you as well so you can indirectly reach your target customers.

Traditionally we think about building hype for something that will come out in the future. But there is danger in doing that. Today, people want to instantly access what you're hyping.

This is a rule I use for trying new things. It's simple and it seems to go a little beyond the norm so you can really tell if you're going to like something.

You'll often read about email and push notifications and things like that. But when it comes to getting repeat readers on your blog it's more about what you write than how you get people to subscribe. Readers will find a way to subscribe if they love what you're writing.

Some thoughts on coming up with the name and branding for a startup. How that might change over time and why it's really not as important as you might think to worry about changing the branding when it does.

If you're looking to have long-term success with your content marketing then using this strategy is probably the best approach. It takes patience. It takes discipline. You'll be going against the grain, but it will be worth it in the long run.