Brand Yourself

Today, I’m really excited to address something that has come up again and again inside my client conversations and YWB alumni community which is, and that is: SALES. The process of getting potential clients on the phone and in that conversation walking away with a YES. So, if you’re someone who has been struggling to: Feel confident when you’re speaking with a prospective client Navigate that conversation authentically and strategically Talk about your offer with confidence and clarity Feel comfortable sharing the investment and payment options And more! … This episode is for you. Inside, I’ll be sharing about 3 key things: What sales is and IS NOT The selling mindset How to prepare for a sale And more! Get your notes ready – there are lots of nuggets of wisdom in this one.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

If you’re in a space of second-guessing yourself – wondering if you can really make this business venture work – this is a little pep talk for you. Whether your launch didn’t result in as many sign ups, your engagement on social has tanked for no apparent reason, or you have forgotten why you’re building this business at all, this episode is designed to help you remember that YOU CAN DO THIS. Pop it in your ears anytime you’re feeling a little low or uncertain for a mindset shift that will help you keep moving forward and take the next right step.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

In this episode, I dive into one of my FAVORITE topics – thanks to a dear listener. And that is CHOOSING A NICHE. First, I’ll be defining what niche actually means because it’s so important to ground ourselves in why choosing one matters. And then I’ll be answering this week’s question all about how to choose a niche when you feel drawn to multiple – and how to tell if that choice will be profitable. So, if you’ve ever struggled with this very vital piece of the business puzzle, this episode is a must listen. This is a favorite topic of mine because I believe – and have seen how – powerful choosing a niche is. Yet, SO MANY PEOPLE are scared to choose a niche, to exclude people, and to make the wrong choice. Maybe you’ve felt this way too? Be sure to listen for 3 key tips to help you choose a niche that feels deeply aligned with you right now – and why it’s also so important to bring both masculine action and feminine flow into these business decisions.   To submit your question, visit the show notes.   Follow

If you’re someone who’s been unsure about how to integrate your story or stories into your content – or you’re just curious why storytelling is a powerful tool, this episode is for you! Inside, I share my top three tips for using stories to build trust with your reader, showcase the impact your services have on your clients, and more. I also share a few storytelling examples that you can apply to your own business right away.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

In this week’s solo episode, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom. If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next step is in your business. Whether you’re at a crossroads or need to make an important decision, this exercise will help you honor your truth. This is something I highly recommend integrating into your daily life if possible so that you are firmly rooted within yourself and connected to your intuition and creativity vs. getting knocked off course by comparison or the chaos of the world. So, pop in those earbuds, take a break from the social media, emails and news, and connect within.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

If you’ve ever felt like you had to aggressively pursue potential clients in order to sign them or that you need to grow your audience as fast and as big as humanly possible – this episode is for you. As you’ll hear, I used to subscribe to the same way of thinking when I started my business, but I didn’t conform and instead followed my instincts to be a genuine person AND take aligned action in order to get clients. Inside the episode, I share some of my best tips on how to surprise and delight your followers, subscribers, and fans so that you develop a deeper, more trusting relationship that is much more likely to result in client relationships in the long run. So, if you want to lead with love too – not pushing or convincing your people to work with you – and witness the power of that approach, be sure to pop those headphones in and listen to this 10 minute dose of wisdom.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Lucy Osborne is the owner and CEO at intenSati, a psychedelically joyful method of movement, mantra, and meditation. Through her powerful work, she guides you to use your body, voice, and focus to get high on your own supply, and learn how to change the way you feel without anything external needing to change. intenSati, created by Patricia Moreno in 2002, has uplifted hundreds of thousands of people worldwide and has been featured in publications such as Oprah’s O Magazine, Vogue, Psychology Today, Shape, Women’s Health, The New York Times, Glamour, Well + Good, and on the Today Show, Good Morning America and Dr. Oz. In this episode, we chat about how she found her way to an intenSati class in New York City and how that one decision transformed her career, what it looked like for her to step into entrepreneurship as a social media expert and then as the co-owner of intenSati, the incredible relationship she had with intenSati founder, Patricia Moreno and what it was like to navigate everything after her canc

In today’s episode I answer a really juicy question from a listener – “How do I best reach my goals? I feel like my head is spinning over here because I’m a one woman show but trying to do all of the things – IG, TikTok, Pinterest, email marketing, blog, Etsy. I’m exhausted!” If you’re someone who is also struggling with “platform overwhelm” and you’re not sure where to create content or focus your energy, this episode is for you! Inside, I dive into: Whether or not you need to have a presence “everywhere” to be successful How to choose the platforms that align the most with you, your business, and your audience The difference between platforms like Instagram and Pinterest, and how to use them both Why anchoring into your goal of the month or quarter is key to making your use of any platform efficient and effective And more! I hope it helps you clarify where you should be spending your time so that “doing all of the things” isn’t taking you down. To submit your question, visit the show notes.   Follow M

Brandi Mechele is a happiness, intuitive, and empowerment coach who currently spends her time guiding others in their pursuit of happiness. She has extensive experience working with high-achieving female entrepreneurs, helping them align with financial success while staying true to their values and purpose. While they might initially come to her to scale their business and make more money, they leave with a deeper sense of fulfillment within their lives on a holistic level. In this episode, we chat about her experience achieving all levels of success in her life - from academics to her career, but not finding the fulfillment she really wanted, and how this sparked her interest in how to cultivate it from within, her decision to leave behind a demanding corporate job to be more present for her son and how creating space to do the inner work too helped her discover her true purpose, what it looked like for her to develop her propriety method as a coach, start taking on clients, and become a go-to happiness expe

Let’s dive into the art of creating a brand that pulls in perfect-fit clients, shall we? From your website’s message, visuals, and energy to the way you carry yourself as a leader and connect with other humans – all of it plays a role in that attraction power. It’s this beautiful blend of practical and magical ingredients that makes it all happen – and I share: The 4 practical elements required to attract clients The magical element + practices required to be magnetic One of my most challenging launches and what I did to turn it around And more! Inside, I also share more about my business mentorship program, Your Wellness Brand – A 14-week group experience designed to help you lay a solid business foundation, create the core assets of your brand, and integrate a core organic marketing strategy. Head on over to yourwellnessbrand.com to learn more. To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Whitney Aronoff is a personal chef, the founder of Starseed Kitchen and High Vibration Foods, and the host of the High Vibration Living podcast. Her platform mixes the practical with the spiritual to help people nourish the 4 bodies - the physical, emotional, spiritual, and etheric. She believes the healthiest meal you can eat is the one you make at home. So, her mission is to bring people back into their kitchen, feeling empowered to make healthy choices for themselves and their loved ones and experience high vibration living.  Her career in food started when she attended culinary school at The Natural Gourmet Institute in New York City and went on to work at farm-to-table restaurants in New York and Newport Beach. In this episode, we chat about why leaning more into her joy and prioritizing her health was the key to discovering her passion for food and clarifying that she wanted to be a chef, what it looked like for her to find a way to invest in culinary school and transition out of her career in HR, the m

Today’s episode dives into one of the core elements of launching and running a business – the creation of your website. Essentially, the online storefront that is home to your brand and the foundation of your business – including: Your core message Your story and mission Your offers Your deeper content like a blog or podcast Your client testimonials and more I like to think of your website as the center of your business’s online presence. Because everything you do from a content perspective on social media and via email is meant to pull people back to your website. Whether that’s to a sales page, a post, or a lead magnet. But how do you ensure that your website is strong and going to work for you once those people land there? In today’s episode, I share 5 key steps you must take to ensure your website is not only beautiful, but also performs for you! And by perform, I mean, getting your website visitors to sign up for your email list, email you about your offers, or buy right there on the spot. Inside, I al

Taylor Elyse Morrisson is an author, facilitator, and coach making well-being and personal development more accessible. Through her company Inner Workout and her book of the same name, Taylor supports people’s journey to know, care for, and become their full selves. Ok, so Taylor’s bio does not do her justice – as you’ll hear in the episode, she has created and co-created a number of beautiful ventures and continues to evolve the work she’s putting out into the world. She isn’t afraid to go after what she wants or to take her ideas and run with them – and that’s so damn inspiring! In this episode, we chat about her journey chasing the default definition of success and finally defining it for herself, what it’s been like to manage her “inner achiever” and shift away from the tendency to burn herself out, where she was when she got the idea to teach others how to build the skill of self-care, and how she came up with the name “Inner workout”, how her love for research, testing, and learning have been huge asset

Today, I dive into a topic that isn’t often discussed in the world of entrepreneurship and that is – choosing NOT to scale your business. If you’re thinking…“What??? Who doesn’t want to scale and make more money?” This is definitely a perspective worth listening to, I promise. And if you’re thinking… “Oh, THANK GOD – I was really struggling to figure out a way to scale my business.” This is 100% for you. Inside, you’ll hear what scaling actually means and why it’s not for everyone, my scaling goals and thought process and why I chose not to pursue it, and more. I also give you the scoop on YWB, my business mentorship program – which I’m only running once this year, starting in August. To learn more and apply, visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Nicole Kalil is an in-demand speaker, the author of Validation is For Parking, leadership strategist, respected coach, and host of the “This Is Woman’s Work” Podcast. Her stalker-like obsession with confidence sets her apart from the constant stream of experts telling us to BE confident. She actually shares HOW you build it and gives actionable tools you can implement immediately. A fugitive of the C-suite at a Fortune 100 company, she has coached hundreds of women in business, which has given her insight as to what – structurally, systemically and socially – is and isn’t serving both women and leaders within an organization. YES! - to helping women cultivate confidence from the inside out, right? It’s SO ESSENTIAL to the journey of being authentic and pursuing what we feel most called to do in this lifetime. I’m so excited for you to listen in – and hear Nicole’s upbeat, no BS perspective on entrepreneurship, being an intuitive leader, and more. In this episode, we chat about how she discovered her purpose t

Ever worry about being cancelled? Even though the online space is less tense than it was in 2020, it’s normal for so many of us to still carry that fear around. Because, well, it was traumatic to not only witness people being torn down, but to also see it happen to people we know. But here’s the thing – this fear is stealing something so important: the freedom to be fully you and fully expressed. When you hold back or edit yourself, it can feel not only stressful, but a bit suffocating, right? And that’s no way to live! Especially, when you’ve got a purpose to pursue. Today’s episode offers you 5 tips that will help you loosen the grip the fear of “being cancelled” has on you, and will also support you in having a cohesive brand voice online. I hope it helps!!   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Joann Zehenni is the founder of Gemini Beauty, a skincare brand dedicated to helping individuals become more comfortable and confident in their own skin. She was inspired to craft her own natural, plant-based formulations after she couldn’t find a solution for her & her family's extremely sensitive skin due to Lupus. She launched her company at just 15 and she's now an 18-year-old college freshman at Loyola Marymount University in Southern California. Where she keeps her inventory under her bed and manages her business in between classes. A percentage of Gemini Beauty’s profits are donated to Lupus LA, a non-profit organization that provides a variety of support opportunities for patients in all stages of Lupus. Yes, you heard that right – this girl is only 18 years old, and she launched a business while still in high school. If your mouth is wide open right now, I feel you – mine was too. As you’ll hear in the episode, Joann is such a bright light and is doing work in the world that many people her age w

Ever suspect that your own thoughts and beliefs are holding you back from making progress in your business? When we have around 60,000 thoughts a day with the majority of them being carried over from the past, it makes sense that we all need to take inventory of what we’re telling ourselves. Especially since we know our thoughts influence our actions and our actions inform our outcomes, right? In today’s episode, we’re shining a light on the kind of thought that 1000% holds every human back so we can not only build awareness but start to release ourselves from its grip. What is that thought? “I can’t.” Listen for the simple exercise you can do to figure out which I can’t statements are holding you back from showing up fully in your business.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

I’d like to officially welcome you to a brand-new series inside the Brand Yourself podcast --- Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: SOCIAL MEDIA. Social media marketing and content creation can feel like a moving target, and I know so many of my clients feel lost about where to put their time, energy, and focus on these platforms. Well, I’ve got the perfect person to put you at ease and her name is Allie Mason. Allie is an Instagram expert, researcher, and experienced copywriter and content producer having worked across government, journalism, wellness, radio and television production, and entrepreneurship for almost 15 years. She is also the CEO of Something Greater School of Social™, a social media consulting and coaching agency specializing in cross-platform optimization for purpose-driven experts and celebrities w

In today’s episode, I jump back into my Biz Wisdom series where I offer you a slice of insight as it relates to pursuing your purpose and mindfully growing a business. And today’s topic is all about building community IN REAL LIFE. There are a few reasons I wanted to address this: I’m seeing more and more people reduce their social media usage for business – and experience growth without it. So many of us are tired of these platforms and crave the nourishment and joy only in-person connections offer. When you’ve got a solid presence in your local community, you can really anchor yourself as the go-to for what you specialize in. So, I’ll be sharing 5 practical tips for how to go about doing this even if you’re more introverted like me.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram