The Beauty Business Podcast

In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK. There’s nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry. It’s not my event, but it’s the next best thing . . . and I […]

In this episode,we delve into the idea of how being more provocative can be your secret weapon to stand out and capture attention in a crowded market. But what does that mean and how exactly can you be more provocative?  Let me share my favourite 3 ways to do this with examples you can freely […]

Ever have those days when you’re unsure what to work on and in what order? Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide? In this episode of the […]

Let’s tackle a super stressful but mission-critical aspect of managing your beauty business – those gaps in your appointment book.  …a.k.a. too much white-space! In a recent coaching call a one-to-one client of mine said she was stressed and having sleepless nights over empty slots in her appointment book – after all, empty slots equal […]

In this episode, we’re diving  into the secrets of attracting and converting not just more clients, but better clients. Discover why quality matters more than quantity, and learn the strategic steps to connect with your ideal clients and grow your business without feeling overwhelmed.  LISTEN NOW for actionable insights and practical tips to attract the […]

In this special collab between The Beauty Business Podcast and the Beauty Business Secrets Blueprint™, we uncover the essential business strategies you need in the GROWTH stage of your business; around $3k per month up to $8k per month in revenue. The BLUEPRINT shows you what needs to be in place and where your focus […]

One of the things I’ve realised as I work with more and more business owners is that people don’t look behind them often enough. Whether or not it’s the coming to the end of the year when you listen to this, it’s essential to look back occasionally in your business to see how far you’ve […]

Starting a business can be an exhilarating journey, but it doesn’t come with an instruction manual. You want it to be freeing, exciting, and rewarding, but more often, it’s hard, daunting, and overwhelming, eventually leaving you frustrated. What if I told you that it doesn’t have to be like this because I’ve created the IKEA […]

We tell our kids the magic word is “please”.  However, “please” won’t get you very far in business.  There’s a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past. Because, once you hear it . . . and understand the power […]

Whatever your feelings about AI, it’s here now, and it ain’t going nowhere! But beyond writing your social media posts for you and helping you with your grammar, is there really anything AI can do for your business? Until now, I’d argue the answer was no. But I’ve discovered something truly amazing. Skincare-focused tech that […]

Whether you’re starting out or just trying to get your existing business a bit more organized, writing a business plan is the perfect way to clearly outline how your business will operate, declare goals, and set out a strategy to reach those goals over the next 12 months. But a lot of business owners don’t […]

I admit it, I was wrong! I’m changing my advice regarding mass marketing events such as Black Friday and Cyber Monday. …because, if you can’t beat ’em, join ’em! In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you’re not careful. And that’s why I’m not […]

Welcome to this collaboration edition of the Beauty Business Podcast, with refreshing twist from my usual episodes. This week, I am thrilled to share with you to one of the most valueable tools I have ever developed for building a successful business – the Seven Day Booking Boost.  A few years back we transformed it […]

It’s no secret that Facebook is a HUGE source of potential clients for your beauty business. But engagement is down, comments are like getting blood from a stone and actually getting people to make a booking is like something from Mission Impossible. So that leaves you with running Ads right? Wrong! There’s a simple trick […]

The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals. With a solid referral scheme in place, you won’t have to exhaust yourself with relentless self-promotion and social media flogging. What? Don’t have a referral system in place?  Fear not! You’ve stumbled […]

There’s nothing more frustrating than getting to the end of the week and thinking… “What the hell did I do this week?” Especially when you know you barely had a moment to yourself. It’s frustrating, it’s demotivating and it means you’re NOT making progress in your business or your life. In this episode I’ll share […]

Team problems are the bane of every beauty and wellness business owner’s existence.  It’s like a never-ending battle if you’re not careful and certainly one that I’d rather not deal with. However, fear not, for I have a special guest joining us on this episode –  beauty therapist turned team dynamic sorceress. Kelly Shaw’s here […]

So you’ve got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in. Note: S.E.O. stands for Search Engine Optimisation, which still doens’t mean much, but we’ll […]

Beauty business owners repeatedly tell me that some of their best clients come from Google  . . .  And to get more clients from Google, you’ve simly got to give google what it wants.  That’s where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top […]

Wouldn’t it be great if people just did exactly what you wanted them to? Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure  people actually check out your site and then take the action you want them to take […]