Film School for Marketers

In the spirit of this being Episode 25, we wanted to do things a little differently today. We were planning on sharing 25 on-camera tips for produced video and 1:1 video — But full transparency, that didn't happen.  After going through footage we realized some footage was lost, so we're bringing you 23 tips for now and will add the last two at a later date. Sometimes, that happens in video world!

Wondering how to be more human and authentic in your content?  In this episode of the Film School for Marketers Podcast, Liz Murphy joins us to discuss how to use storytelling and personality to build more authentic relationships with buyers.  Also, we discuss what the heck is going on with social media and what it has to do with your content.

Struggling to get your team comfortable in front of the camera? On this episode of Film School for Marketers, we'll be discussing ways to help your team feel confident, what to look for in a videographer, and how a videographer impacts how your team feels on camera.

How many videos would a prospect be willing to watch before doing business with you? Better yet, how many videos would lead to a sale? In this episode of the Film School for Marketers Podcast, we're discussing the process of Assignment Selling, how to use video to shorten your sales cycle, and how to make sure your prospects watch your videos when it counts.

In this episode of the Film School for Marketers podcast, we discuss what to do if you’re having trouble with your video click-through rates in sales emails, and other things you should be aware of that might be preventing your video from even getting through to contacts.

This past week was one for the books to say the least. Zach and I were in Connecticut with the entire team for our major digital sales and marketing event IMPACT Live, where I had the chance to be heavily involved in the video production side of things. On this episode, I share my experience and what I learned (good and bad.) We chat about working with an outsourced video crew, what it was like getting client testimonials at a live event, and overall what it’s like being a producer for the first time.

Ready to master 1:1 video for prospecting? In this episode, we're diving into different stages of the sales cycle, how to use video, what Jacob has seen work well for Vidyard and for clients, as well as what to avoid. Jacob brings a ton of experience to the table and is here to offer up ways to use video effectively whether it be with prospecting or closing deals faster.

On this episode of the Film School for Marketers Podcast, we have special guest Cody Bernard, Product Marketing Manager at Drift. We talk about the launch of their new tool Drift Video, how it works, why they decided to build the tool, and ways you can use it to transform your sales process.

Vidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video. In this episode, we're diving into what the findings revealed and what it means for your organization.

Getting ready to hire a video production company? In this episode of the FSM podcast, we're covering everything you should know about hiring a great production company, how to get ready for a shoot, and more.

On this episode of Film School for Marketers we discuss what you should look for in a video platform and how to make sure that you make the right decision for your organization. It’s an important consideration for any business when choosing a video platform. Just as it would be a big decision if you were choosing a new CRM or marketing automation platform. It’s an investment you’re making and not something you’ll want to do on a whim.

Ready to add video to your website? Need to find a place for all those shiny new videos? In this episode of Film School for Marketers, we're covering common concerns and questions regarding site speed, website video types, and quality of production.  Whether you’re happy with your site and want to find ways to incorporate video or you’re kicking off a website redesign and want to make sure video is a piece of it -- we’ve got great tips for you.

On this episode of Film School for Marketers, we pass along what we've learned so far with starting a video podcast. We are still learning as we go, but thought we'd share the initial struggles we've faced and what we've seen work well so far. From the cameras and mics to use to the process of publishing, we're sharing the best practices you need to know about.

On this episode of Film School for Marketers, we’re diving into a report done by Awesomeness and Trendara called Gen Z: Leaders of The Mobile Social Movement. We dive into what parts of the survey stuck out to us, why they matter, and takeaways on how you can use this to tailor your video marketing to the Gen Z generation.

We have special guest Stephanie Baiocchi Director of Audience Engagement & Community at IMPACT.  It’s her job to engage with our social communities and to make sure that everyone has access to resources and answer to their sales and marketing questions. Today she joins us to talk about how she has used video to grow our online community, what she’s seen work, what she’s seen fail, and types of video she uses to create trust with the IMPACT community.

1:1 video culture is something we care deeply about at IMPACT. The culture isn’t just within our marketing and sales teams, it’s something every team here takes advantage of. From our service team to the internal communication of our mostly remote company, 1:1 video has helped build stronger communication and trust across multiple fronts. In this episode of Film School for Marketers, we talk all about 1:1 video culture, what it is, why it’s important, and how you can help create a culture that st

Ever wonder how a video series actually affects traffic, leads, and sales? Looking for inspiration to launch your next business series on YouTube, Facebook, or your website? On this episode of The Film School for Marketers podcast we have special guest Cristian Shirilla from River Pools and Spas. He joins us to share his story, how he created and help grow their 2 Minutes In The Pool video series, and how you can get started.

Wondering where to get started with your new computer for video editing? Is your current setup slowing you down? In this episode of the Film School for Marketers Podcast, we chat with Kyle Bento, Marketing Manager at FCP Euro, to get the low down on all the things to look for when outfitting your new computer setup.

As a sales person you might be wondering when to use personalized videos vs. pre-made canned videos. In this episode of Film School for Marketers we talk about the differences of both, when to use them, and where in the sales process they’ll be the most effective.

Struggling to produce consistent content? In need of a system to prioritize all those video projects? On this episode of the Film School for Marketers Podcast, we dive into how to begin producing consistent content. We discuss the roadblocks organizations typically face, how you can overcome them, and ways you can empower your organization.