They Create Worlds

TCW Podcast Episode 178 - The Intellivision Part 2   In part two we look at how Mattel starts aggressively marketing the Intellivision by directly attacking Atari in its advertisements. New leadership by Josh Denham helped to foster this and to rework the production of the Intellivision to make it for cheaper. This lower cost model was released as the Intellivision II. Still some in the company were still wanting to do a computer, but it proved to be too complicated and expensive to bring to market. They settled on releasing a lesser computer attachment that allowed for some peripherals. Ultimately through a combination of their own problems, and the looming home console crash Mattel nearly went out of business, and spun off Intellivision where it continued to limp along in the shadows all the way to the early 90's.   1983 Pepsi Challenge: https://www.youtube.com/watch?v=ghMYzo0rgrw 1981 Pepsi Challenge: https://www.youtube.com/watch?v=4FhxujFUJlQ Grey Poupon Commercial: https://www.youtube.com/watch?v=tvDazr