Ally Loprete

It’s time to jump on the podcasting bandwagon, people. Or is it? There are more than 200,000 English speaking podcasts today and over a billion subscriptions to podcasting on iTunes alone. Add to the hundreds of millions of people walking around with smartphones -all podcast-enabled- and you have yourself a pretty big reason to join the podcasting trend. As a business owner, you'd be a fool NOT TO. The evolution of small business marketing and the onslaught of podcasting as a medium allows you to reach a far larger audience, but with so many podcasts popping up these days --- let's face it--- the competition has gotten steep. Instead of creating your own podcast, consider being a valued guest for others. Why not? They need guests and you need exposure. Being a podcasting guest can potentially generate more subscribers and sales leads, as well as improve upon your own message and brand. While this is a terrific way to take advantage of someone else's dime and platform, you must be sure that you are bringing