Ally Loprete

Word of Mouth Cost Effective Marketing with BETTER Results Who says you can't compete with the advertising budgets of bigger businesses? Research shows that small businesses are BOOMING due to better customer service, more personal engagement, and strong word of mouth. Corporate entities simply can't compete with that kind of intimacy and direct connection. There is No Better Form of Advertising While there’s no single formula for word-of-mouth success, no one can deny the power of trusted referrals. An estimated 80% of small business customers are facilitated through trusted networks and personal recommendations. Research shows that word-of-mouth marketing is by far the most effective (and economical!) form of advertising there is. Even with the explosion of review applications (such as Yelp) research clearly demonstrates that word-of-mouth—product or service recommendations- made by people that you know and trust—is still the most effective way to win new customers. I’ve experienced the power of word-of