Motherhood In Hollywood

Can we be honest for a second? We live in a social media obsessed world. That means, everybody who is in the entertainment industry needs to know about their brand. Now before you cry about being a creative-type and "artist" who doesn't believe in social media, let me reassure you with this weeks' episode. My guest is Marissa Garcia, Co-President of M+C Collective, a marketing and strategy company that works with TV and movie studios, top brands, and movers and shakers in the entertainment world. Before launching M+C Collective Marissa was Motion Picture Marketing Agent at CAA for 14 years. Yes, that CAA. Her knowledge of what really goes on behind the scenes when marketing a movie is incredible and I'm so glad she was generous enough to share her expertise. If you're an actor or writer and you don't think your brand matters, you are wrong. It's a topic of conversation in boardrooms all over this town and the actors who get that will rise to the top more quickly. Christine Tasto & Marissa Garcia of M+C