The One Thing

Who is winning in the fight for your attention?Our attention is incredibly valuable — but the smartest designers in the world are creating applications and technology focused on ONE thing: getting your attention for as long as possible. It’s easy to give our attention to the shiny packaging and notifications that are right in front of us... but what becomes possible when we own our attention?Anthony Ongaro got tired of all the distractions, so he developed a new approach called Break The Twitch, which helps people regain focus and act purposefully in the moment. You can’t form a new habit if you can’t give it attention for weeks on end, so the advice you’ll hear in this episode is critical for anyone who wants to live The ONE Thing.To learn more, and for the complete show notes, visit: the1thing.com/podcast.In this episode, you will learn...[3:40] When addiction is the new marketing, what can we do?[8:05] What is “The Twitch?”[12:45] How you can break the email twitch[18:00] How to break The Twitch sequential