The One Thing

If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products.   We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.   Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create products that truly make an impact.     In this episode, you will learn... [5:00] Why making a product that people want to use isn’t enough [6:40] The four fundamental steps of creating a “hook” [13:20] The lead domino you need to know down to create habit-forming products [22:50] How you can start actually doing your most important work in a world filled with distractions [27:35] ONE thing you can do that will make it easier or unnecessary to stay focused on the things that matter most &nbs