Ash Said It® Daily

You’re gonna love this exclusive sit down with entrepreneur Lauren Valenzuela! I delve into the genius that has brought us Sigfús Designs. Lauren opens up on just about everything. We discuss where the ‘Sigfús’ name came from, challenges she didn’t know she would face and where she sees her groundbreaking company in the future! Not only are these earrings completely out of this world but she was an absolute delight!Web: www.sigfusdesigns.comFollow: @sigfusdesignsAbout the brand: Lauren Valenzuela is the owner and maker of Sigfús Designs. A Tucson native, Lauren has a long history of creating art and reveling in the beauty and possibility in the Sonoran Desert. Founded in 2018, Sigfús Designs is a little bit desert, a little bit retro, and a whole lot rock and roll. A family name, “Sigfús,” traces back to Lauren’s Icelandic roots, paying homage to her lineage. Lauren began Sigfús working with the medium of polymer clay and continues to expand her craft, most recently incorporating resin, wood, lucite, wire,