Ash Said It® Daily

Dionna Dorsey, a Washington, D.C.-based graphic designer and brand development strategist, saw the income from her full-time design business begin to dry up when COVID-19 hit as clients put projects on hold. So she began investing more time in her side hustle – an online store called District of Clothing that she launched in 2014 with t-shirts and other items featuring empowering messages like ‘Dreamer Doer’ – to put extra money in her pocket. The effort paid off big-time, thanks in part to the fact that District of Clothing orders are printed and fulfilled by print-on-demand company Printful with no manufacturing, warehousing or logistics overhead on Dorsey’s part. She received 170 orders averaging two to three items apiece in April – up from just 29 in March and 49 a year earlier – helping close the gap between her active and passive income in the face of the COVID-related business slowdown. She did it by strategically increasing Facebook and Instagram posts and social media ad buys; making adjustments