Double Your Freelancing Podcast

My guest today is Meryl Johnston, founder of the international accounting agency Bean Ninjas. She has a background in accounting and began her first business as a consultant. She has grown her current business from the ground up and is now generating over $100,000 in recurring revenue through monthly productized bookkeeping services. We discuss her career, how she transitioned to a productized service business and lessons learned along the way. Today’s topics include: Transition from consulting to productized services Launching in seven days and growing the business through referrals Developing product offerings and pricing strategy Lessons learned since launch: hiring, customer niches Aligning marketing to customer niche Sales processes for productized services versus consulting Value of informational sales calls Resources and links: Bean Ninjas Dan Norris - 7 Day Startup Trello Project Management You Need a Budget Double Your Freelancing Meetup Groups Double Your Freelancing Academy FreshBooks Like the Podc