Double Your Freelancing Podcast

Today we’re having a crazy interview, but in the best way. We’ll be talking to Julia Kelly, she’s a caricature artist, and the first one we’ve had on the show. She also has a degree in Accounting, so she loves the numbers side of things. We go through how she and her team charge hundreds of dollars an hour for caricature art, and all the ins and outs of her work and business strategy. She’s applied everything I cover on the website and podcast when it comes to value based pricing and price anchoring, and has now applied it to her craft and company. Today’s topics include: •Julia’s transition from BC sales to BB sales •Why selling the outcome to your clients is so important •How she discovered being a booth caricature artist •Her pricing strategy •How she’s a lead generator for businesses •Julia’s business growth plan of action Basically, Julia is a bridge between a potential prospect at a trade show and the customer, and through her testimonials and how she pitches herself, she helps to serve as an investment