Table Talk

349: A quick guide to clean and clear labels

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Sinopsis

How concerned are consumers with what is included on food and drink labels? To some, it might sound like something regulators are more concerned about than shoppers. But a European survey shows more than 80% of consumers believe product information is of major importance. So, it is crucial that food and drink producers get them right. In this episode of the Food Matters Live podcast, which is part of a short series made in partnership with Brenntag, we take a look at the differences between clean and clear labels. We hear a lot about clean label products, but is there an agreed definition of what it actually means? Does it mean the same to regulators, producers and consumers? And what about clear labels? What is the difference?  What is needed? What could be improved? And what might a clear label look like in the future? More from Brenntag:  How to get a slice of the alternative protein market Functional drinks - more than just a question of taste In short, clean labels make it easier for consumers t