Brojo Online Podcast

[#234] 14 Ethical Marketing Strategies: Sales Tactics Without Manipulation

Informações:

Sinopsis

Join my free group coaching program for confidence and integrity here: https://theinspirationallifestyle.com/the-integrity-army-free-group-coaching-with-dan-munro/ I’ve built a profitable coaching business since 2013 based on my brand of honesty and integrity. Naturally, in the beginning, this caused me some conflict and ethical dilemmas when it came to sales. The marketing tactics and strategies I was taught often conflicted with my values. I was told to create scarcity even when there was abundance. I was pressured to give time constraints even when there was plenty of time. I was advised to dig into my client’s pain points when they were already suffering enough. I thought, “Surely there’s a way to sell my coaching and products without selling my soul! There must be a way to make my sales targets without being salesy, or pushy, or manipulating in a harmful deceitful way.” Thankfully, there is. Selling doesn’t have to include manipulation, game play, seduction, lies, pressure, neediness, cut n paste