Igniting Souls Podcast With Kary Oberbrunner

Have you heard the story of Jeff Bezos and Amazon and how they underpriced diapers? He asked how much diapers are and then cut the price in half. They made money playing the long game. It's a common grocery store strategy, like how they put the low-priced milk at the back of the store. There are times when it's okay to break even or even lose money to acquire a customer.