Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Anyone, technically, can build a business. But it takes real skill to convert an audience into die-hard followers who will stick with you no matter what. Ben Rattray is an expert at doing just that, now at the helm of one of the largest online communities in the world, not to mention a major force for social change. Rattray is the founder of Change.org, one of the world's biggest social enterprises with over 100 million users spread across 196 countries, empowering everyday people to create and join social causes. In 2012, he was named one of the 100 most influential people in the world, according to Time magazine, and he's partnered with titans ranging from Virgin to Amnesty International. But before it became the massive vehicle for online activism it is today, Change.org looked very different. In fact, it actually wasn't until 2011 that Change.org became the online petition platform we all know and love today. Like most entrepreneurs, Rattray had to go through a few pivots before finally developing a model