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172: Finding A-Grade Talent on a Bootstrapped Budget with Cyan Ta'eed of Envato

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Sinopsis

For any startup to be successful, it's going to need an amazing team. It's why Fortune 500 companies are willing to pay their executives so much, and invest millions of dollars into finding and hiring the right people. For the founders of startups, though, especially those that are bootstrapping, there's barely enough money to pay themselves, let alone hire anyone anyone else. The challenge of finding the right person to bring onto your team becomes that much harder. It's a position most founders find themselves in when they need to start bringing on new staff, and Cyan Ta'eed was no exception. In the beginning of Envato, one of the world's leading digital marketplaces with over 1.5 million active customers, it was just Ta'eed and her two other co-founders. It was a 100% bootstrapped operation, and still is today, and for a while, the three-person team was enough. But they soon quickly realized that if they were to grow any further, they needed to grow their team. "We couldn't offer above market, because so m