Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Greg Mercer built an entire lifestyle business without having to build his own products, distribution network, or even an online store. Instead of creating his first business from scratch, Mercer took advantage of the tools around him and started selling products on Amazon. It worked, to the point that he and his wife were both able to quit their jobs and start traveling the world. He had achieved the dream that so many of us are working toward, all by cleverly riffing on an industry giant. Within two weeks, though, he was bored. Fortunately for us, Mercer's next project is helping others find similar success. Selling everything from wrist braces to cages for tomato plants, Mercer realized he had stumbled upon a proven formula. A formula he could use over and over again that allowed him to find products people wanted, sell them on Amazon, and turn a significant profit. The next step was obvious. Mercer built a tool called Jungle Scout, which allows other ecommerce entrepreneurs to find opportunities to make m