Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

In 2011, four lads from Dublin were running a successful business that let programers and engineers know when a user encountered a problem with their program. The problem was that none of them were particularly interested in the world of programming errors. Instead, they found their passions centered on why it was so difficult for online businesses to talk to customers. They didn't know it at the time, but they were about to reinvent the concept of content marketing. So Des Traynor and his three co-founders sold their successful business, packed their bags, and moved to sunny California. "We were four Irish founders and basically our previous company, we had already done the bootstrapping thing. ... When we were going through this change of business and this change of approach, we said, 'What's the opposite of running a bootstrapped business off the north side of Dublin?' Well that's come to Silicon Valley and raise a million dollars, and that's what we did," Traynor says. It turned out to be the right move,