Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck. That's where Clate Mask, CEO of Infusionsoft, comes in. In the 10 years Infusionsoft has been operating, Mask has helped hundreds of entrepreneurs use the power of email marketing to double their growth, triple their leads, even quadruple overall revenue. For Mask, automated email marketing is the secret weapon for any business that's trying to scale. In today's podcast episode, he dishes on how to do it right. "What happens in an entrepreneurial business, when you're running a small company, it's very, very difficult to follow up effectively with all your leads and customers, and things slip through the cracks," he says. "You're wearing 10 different hats trying to run the business, and ... you just can't keep it all straight when the business starts to grow and when you start to have some success." At that point, you can either hire more people to handle