Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

The inspiring story behind Simple Green Smoothies started on a playground, with two mothers watching their kids play together. At the time, Jen Hansard and Jadah Sellner were both first-time mothers, and they shared a desire to get back into the workforce. But they decided they were going to do it on their own terms and by following their passions. In 2007, they officially made the jump from being playdate partners to professional collaborators when they began working together on a parenting blog. Not long after they were working on more projects together, with Simple Green Smoothies being one of them. What initially started off as a side-hustle turned into a full-fledged business, getting some serious traction after they discovered Instagram in 2012. Through a mixture of follower challenges, influencer marketing, and a whole ton of heart, they started building a multimillion-dollar business. Their key tactic? Focusing on community, first and foremost. “We listen to our community, we poll them all the time as