Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Before heading to San Fransisco to devote himself fully as the CEO of the wildly popular customer relationship management (CRM) tool Pipedrive, Timo Rein was a sales consultant back in his home country of Estonia. With a knack for making sales and closing deals, Rein found himself successfully working as one of the best salesmen in his country for over 12 years. Despite loving the industry he was in, Rein knew that there was much more he could offer the world beyond just one-on-one consultation and training sessions. There had to be a way for him to apply his years of experience and distill them into a product that could help thousands of salespeople he knew must be frustrated with the exact problems he was facing. In Rein's own words: "We should either find a product like this, or build a product like this. We didn't find exactly what we were looking for so we decided to build it." Leaving the company that he called home for 12 years, he began to build his very first tech product. The product that would beco