Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would take to build a company selling a mechanical video stabilizer that exceeded expectations—the kind of product consumers needed, the amount of money he would need, the coverage help press outlets needed, the info his project page would need.  The result was StayblCam, and it was precisely this needs-focused approach that led to a smash-hit Kickstarter campaign and the successful company that followed. Nordhaug says that the same principle can guide the way for any great crowdfunding campaign. “The most successful ones, generally speaking, are the ones that, there’s a need for it,” he says. “It solves a problem. It’s not just some fancy, weird thing that’s made for the sake of being made.” Crowdfunding appeals to ordinary people with limited funds, so they can’t back every project that breezes by. When people see y