Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build and invest in a positive business culture can drain time, resources and money. But research suggests that the ROI on a happy workforce can be measured in dollars as well as satisfied, secure staff. According to The Journal of Workplace Behavioral Health, good culture-building activities successfully cultivate a companywide commitment to satisfying customers. Other benefits include enhanced performance, reduced staff turnover, increased job satisfaction, greater employee engagement, fewer errors and enviable status as a workplace of choice. The jury is officially in: happy and healthy employees cost companies less. A 2011 academic study through the London School of Economics found that for costs spent promoting well-being in the workplace represented a substantial annual return on investment of more than 9 to 1, wit