The Retail Podcast - British Retail Consortium

Kyle Monk, Director of Insight at the BRC, talks to experts from AlixPartners about the acceleration of digital during COVID-19, and how retailers are adapting their technology to suit their customers. We look at how retailers can improve their customer experience as the pandemic affects in-person shopping.  A 'fundamental shift in retail' is something that has been talked about for a long time now, with new challenges and transformation always a part of the retail landscape, but how and why is this time different?