Marketing Today With Alan Hart
334: Using Data to Drive Transformation with CMO at NetApp James Whitemore
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:31
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Sinopsis
James Whitemore joins us with an update on the work and results he's been driving at NetApp since he joined us last on Episode 234. By leveraging data and training his team on how to use their diverse viewpoints in analyzing it, James is reinvigorating a 35-year-old company with a little more swagger In this episode, Alan and James discuss how the ideas outlined in their last interview have been coming to fruition and the importance of being dynamic in today's marketing landscape. In this episode, you'll learn: How to be intentional with transformative marketing Why swagger and confidence matter in decision making The importance of having synergy with your sales and IT departments Key Highlights [04:30] The relationship between sales and marketing [05:45] Update from James' last interview with us (ep. 234) [07:40] Changing brand perceptions [09:10] How brand growth is tied to market growth [11:10] The importance o