Wavebreak Podcast: Grow Your Shopify Store

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.You'll also learn:Key KPIs for understanding TV ad performance like Cost Per View (CPV)Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insightsUnique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing ins