Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth.  Listen to Nathan and Manuel discuss:  Starting his first mattress company at 19 years old  Finding product market fit by doing customer service  Standing out in the competitive DTC mattress boom Approaching product development research as a startup Why you shouldn’t raise money to raise money Advice on entering a new national market  Marketing attribution hacks for small businesses How your mindset can overcome your competition And much more DTC marketing advice… Who do you want to see next on the podcast? Comment and