The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crothers is the founder of Drip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex.  Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy.  At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-