The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

How to slowly launch a successful FMCG brand | 645

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Sinopsis

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Wholesome Bowl Co-Founder Mez Jamali... Righto, let’s meet todays’ special guest. His name is Mez Jamali, and like so many small business owners, he’s full of courage and passion for what he’s building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It’s called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you’re thinking... Come on Timbo