Advancing Our Church

February 09, 2020 Changing Our World‘s Jim Friend visits the Archdiocese of San Francisco to talk with Rod Linhares, Director of Development, and Florian Romero, Director of Stewardship.Rod oversees fundraising for the Archdiocese, where he has been a resident his whole life. Rod’s personal mission is to help everyone to understand the magnitude of services and ministries that are offered throughout the Archdiocese. Rod discusses the Annual Appeal, Planned Giving, the Archbishop’s Circle, and a survey the Archdiocese just conducted to understand what parishioners love about their home parish. Rod brings great passion and expertise to his role.Florian is a seasoned professional in fundraising, but for many years, she has been focused on the spirituality of Stewardship. Florian works closely with parishes to help them understand Stewardship as a way of life and a culture change for parishes. Florian describes how Archbishop Cordileon is personally committed to the model of Stewardship and how this kind of tr